Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical...

American social critics in the 1970s, convinced that their nation was in decline, turned to psychoanalysis for answers and seized on narcissism as the sickness of the age. Books indicting Americans as greedy, shallow, and self-indulgent appeared, none more influential than Christopher Lasch's famous 1978 jeremiad The Culture of...

At the moment, there is no dedicated book to summarize the roles, the significance, and potential therapeutic targeting of transcriptional factors from the perspective of signaling cascade, and thus, directly impacting the functionality of transcriptional factors in cancer. In addition, this book will offer a comprehensive basic and clinical...

This path-breaking volume introduces Socio-Emotional Relationship Therapy for clinical work with troubled couples. Practice-focused and engaging, it integrates real-world knowledge of the intersections of gender, culture, power, and identity in relationships with empirical findings on the neurobiology of attraction. Case examples detail the...

In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all great showmen and magicians—how to persuade, influence, and charm, and ultimately accomplish the things you've...

The menacing woods of Grizzly Falls, Montana, are not for the faint of heart. But for some, they’re the perfect setting for partying and pranks. They don’t know there’s a rapt audience amid the tangled trees, a killer with a different kind of game in mind, for whom the woods are dark and deep—and perfectly...

NEW YORK TIMES BESTSELLER • Get ready for the ultimate Jack Reacher experience: a thrilling new novella and eleven previously published stories, together for the first time in one pulse-pounding collection from Lee Child.

No Middle Name begins with “Too Much Time,” a brand-new work of...

The first battle book from Mark Bowden since his #1 New York Times bestseller Black Hawk Down, Hue 1968 is the story of the centerpiece of the Tet Offensive and a turning...

As Professor Owen H Wangensteen, one of the greatest academic surgeons of the 20th century, said: You are a true surgeon from the moment you are able to deal with your complications. Prompt and accurate diagnosis, as well as effective treatment, of surgical complications is one of the most important elements of surgical practice. This is...

Van Halen are known for classic songs like “Runnin’ with the Devil,” "Panama,” and “Jump,” but also for the drama surrounding the exits of its former members. While many have attempted to discover the secrets of Van Halen through an analysis of their musical role models, John Scanlan looks at...