Today, interpreting data is a critical decision-making factor for businesses and organizations. If your job requires you to manage and analyze all kinds of data, turn to Head First Data Analysis, where you'll quickly learn how to collect and organize data, sort the distractions from the truth, find meaningful patterns, draw conclusions,...
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the...
Discover how to detect fraud, biases, or errors in your data using Access or Excel
With over 300 images, Forensic Analytics reviews and shows how twenty substantive and rigorous tests can be used to detect fraud, errors, estimates, or biases in your data. For each test, the original data is shown with the steps needed to get to the...
Discover the weird science behind the ickiest, wackiest, most unusual things ever to exist!
Would you like to make your own slime, discover how lava lamps work, or learn how materials decompose? Have you ever heard about ball lightning or the Aurora Borealis on the news and wondered what the reporter was talking about? Are...
Data Scientists at Work is a collection of interviews with sixteen of the world's most influential and innovative data scientists from across the spectrum of this hot new profession. "Data scientist is the sexiest job in the 21st century," according to the Harvard Business Review. By 2018, the United States will...
Learn how to measure success at the individual and organizational levels. By measuring success in multiple dimensions using multivariate methods you will be able to determine what works and what doesn’t. The key is to measure and promote progress in terms of organizational vision, mission, and overarching goals.
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association
"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public...
I wrote this book in the aftermath of the terrorist attacks that took place on September 11, 2001. Until then, I was planning to write this book at a much later time. But the events of that day compelled me to immediately begin this work. As we have seen, those events have had far-reaching repercussions in the information...
Thousands of small companies and nonprofit organizations turn to QuickBooks to keep their finances on track. And over the years, Intuit has introduced various editions of the program to satisfy the needs of different types of companies. Back when milk was simply milk, you either used QuickBooks or you didn’t. But now, when you...
Degunking Microsoft Office covers the basics to help you quickly get your PCs back to top performance. The unique thing about Degunking Microsoft Office is that it's organized according to the special "cleaning" process that will improve the performance of your computer. Shortcut and time calculation charts are provided...
This book is intended to help nonprofit leaders become not only more effective as administrators, marketers, researchers, and fundraisers, but also more responsible custodians of limited funds.When every penny counts, computers can help to make it possible for small, committed groups to perform the routine tasks that once...
Turn back the clock to 1986. One of the authors had an audience with a then education editor of the New York Times as part of a larger effort to kindle media interest in a study this researcher had just launched on college boards of trustees. Less than five minutes into the presentation, the editor interrupted to proclaim,“Governance is a...
