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 Strategic Planning For Dummies (Business & Personal Finance)If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.
Written... |  |  Chances Are: Adventures in ProbabilityA layman’s journey into the realm of probability—from poker to politics, weather to war, Monte Carlo to mortality
We search for certainty, but find only likelihood. All things are possible, only one thing actually happens; everything else is in the realm of probability. The twin disciplines of... |  |  California For Dummies (Dummies Travel)With two of the nation’s largest megalopolises — Los Angeles and the San Francisco Bay area—California has the largest, wealthiest, and most urbanized population of any state in the nation. Yet it’s also an agricultural wonderland, a nature-lovers paradise, a wine-lover’s dream, an outdoor enthusiast’s ideal... |
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 |  |  Effective Frontline Fundraising: A Guide for Nonprofits, Political Candidates, and Advocacy Groups
Today, nearly every charitable nonprofit, advocacy group, professional group, and politician relies on the philanthropy of others. Whether it’s a private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments are often largely underwritten... |  |  Essentials of Marketing, 13th Edition
This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of... |
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