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 |  |  The Fast Forward MBA in Project Management (Portable Mba Series)
PProject management has hung on long past the “new management
fad” stage. When the first edition of this book came out in 1999, project
management was riding a rocket of popularity. Nine years later the
discipline continues to add disciples in new fields such as health care
and nonprofit aid organizations. While the... |  |  |
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 Letterhead & Logo Design 8
The latest edition in the best-selling annual Letterhead and Logo Design series, now in paperback, features the most innovative and exciting work from well-known design leaders, new design firms, and cutting-edge artists. From logos to business cards to labels and envelopes, the creative techniques and full-color images portrayed in this ... |  |  Managerial Accounting: An Introduction to Concepts, Methods and Uses
Now you can focus on the concepts, methods, and uses of managerial accounting that will prepare you to become an effective manager in today's business world. This classic MBA text balances managerial accounting coverage with a strong emphasis on management decision-making. You learn how to truly use the financial information, rather than... |  |  Eliminating Waste in Business: Run Lean, Boost Profitability
Redundant employees. Storerooms full of extra stock "in case we need it." Marketing money sprayed in all directions in the vain hope it will create customers. Duplicate IT systems. HR policies that fatten the corporate waistline rather than keeping it trim. Budgeting exercises that result in "more of the same, plus... |
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 Planning and Designing Effective Metrics
Metrics are a hot topic. Executive leadership, boards of directors, management, and customers are all asking for data-based decisions. As a result, many managers, professionals, and change agents are asked to develop metrics, but have no clear idea of how to produce meaningful ones. Wouldn’t it be great to have a fast, simple... |  |  Essentials of Marketing, 13th Edition
This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of... |  |  Effective Frontline Fundraising: A Guide for Nonprofits, Political Candidates, and Advocacy Groups
Today, nearly every charitable nonprofit, advocacy group, professional group, and politician relies on the philanthropy of others. Whether it’s a private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments are often largely underwritten... |
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