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Essentials of Marketing, 13th Edition
Essentials of Marketing, 13th Edition

This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of...

Expert Podcasting Practices For Dummies (Computer/Tech)
Expert Podcasting Practices For Dummies (Computer/Tech)

Revealed — the secrets to producing professional podcasts!

Record like a pro, build an audience, and maybe even generate some revenue

If you're ready to take your podcasting passion to the next level, you've picked up the right book. Here's what you need to know to create...

Evolutionary Computation in Bioinformatics
Evolutionary Computation in Bioinformatics
Bioinformatics has never been as popular as it is today. The genomics revolution is generating so much data in such rapid succession that it has become difficult for biologists to decipher. In particular, there are many problems in biology that are too large to solve with standard methods. Researchers in evolutionary computation (EC) have turned...
Winning the Institutional Investing Race: A Guide for Directors and Executives
Winning the Institutional Investing Race: A Guide for Directors and Executives

The complexity of investments continues to grow, and institutional pools of capital from endowments to pension funds are suffering from too much risk and not enough return. Yet managing these investments and creating and implementing governance structures are seldom an integral part of the organization’s core mission or its operations....

The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture
The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture

A completely revised edition of the must-have resource for increasing your nonprofit's bottom line This thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will give you the confidence to ask anyone for any size gift, for any purpose. Written in...

Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.

It is an excellent how-to guide--a practical manual for nonprofit staff
...
Forensic Analytics: Methods and Techniques for Forensic Accounting Investigations
Forensic Analytics: Methods and Techniques for Forensic Accounting Investigations

Discover how to detect fraud, biases, or errors in your data using Access or Excel

With over 300 images, Forensic Analytics reviews and shows how twenty substantive and rigorous tests can be used to detect fraud, errors, estimates, or biases in your data. For each test, the original data is shown with the steps needed to get to the...

Sams Teach Yourself Core Data for Mac and iOS in 24 Hours (Sams Teach Yourself -- Hours)
Sams Teach Yourself Core Data for Mac and iOS in 24 Hours (Sams Teach Yourself -- Hours)

In just 24 sessions of one hour or less, start using Core Data to build powerful data-driven apps for iOS devices and Mac OS X computers! Using this book’s straightforward, step-by-step approach, you’ll discover how Apple’s built-in data persistence framework can help you meet any data-related...

Global Fundraising: How the World is Changing the Rules of Philanthropy
Global Fundraising: How the World is Changing the Rules of Philanthropy

A practical guide to the challenges and successes of global fundraising, written by an international team of highly respected philanthropy professionals and edited by two of the leading nonprofit thinkers, Global Fundraising is the first book to genuinely offer a global overview of philanthropy with an internationalist perspective.

...
Leadership for the Common Good: Tackling Public Problems in a Shared-Power World
Leadership for the Common Good: Tackling Public Problems in a Shared-Power World
Intuition and experience teach us that no one is really 'in charge' of anything complex or important. Barbara Crosby and John Bryson have developed this idea into a vividly positive image of the leader's role. 'Shared-power,' as they describe, dissect, and show how to work with it, transforms the very definition of leadership for the twenty-first...
Maximum Accessibility: Making Your Web Site More Usable for Everyone
Maximum Accessibility: Making Your Web Site More Usable for Everyone

Accessibility is now a legal requirement for all national government Web sites in the U.S., Canada, Australia, and the European Union. Throughout the world, many other organizations--universities, schools, and private companies--are recognizing that accessibility is a moral and business imperative; many are adopting policies aimed at making Web...

The Tax Law of Charitable Giving (Wiley Nonprofit Law, Finance and Management Series)
The Tax Law of Charitable Giving (Wiley Nonprofit Law, Finance and Management Series)

Examines the highly complex set of rules and regulations which govern charitable giving. Beginning with an introductory overview, it provides comprehensive information on the laws, definitions and forms of various charitable gifts, ranging from art to real estate and beyond. Includes information on the most current tax laws and explains the...

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