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Emarketing: The Essential Guide to Digital Marketing (4th Edition)
Emarketing: The Essential Guide to Digital Marketing (4th Edition)
When we began work on the first edition of “eMarketing” back in 2007, I certainly did not anticipate that we’d be publishing a 4th edition four years later. Witnessing the growth and maturation of the digital marketing industry over the last twelve years has been incredible, but it is the last four years that...
Optimisation in Signal and Image Processing
Optimisation in Signal and Image Processing

This book describes the optimization methods most commonly encountered in signal and image processing: artificial evolution and Parisian approach; wavelets and fractals; information criteria; training and quadratic programming; Bayesian formalism; probabilistic modeling; Markovian approach; hidden Markov models; and metaheuristics (genetic...

Effective Computational Geometry for Curves and Surfaces (Mathematics and Visualization)
Effective Computational Geometry for Curves and Surfaces (Mathematics and Visualization)

This book covers combinatorial data structures and algorithms, algebraic issues in geometric computing, approximation of curves and surfaces, and computational topology. Each chapter fully details and provides a tutorial introduction to important concepts and results. The focus is on methods which are both well founded mathematically and...

Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail...

Software Engineering and Development
Software Engineering and Development

Software engineering is one of the most knowledge intensive jobs. Thus, having a good knowledge management (KM) strategy in these organisations is very important. This book examines software processes from a knowledge perspective flow, in order to identify the particular knowledge needs of such processes to then be in a better position for...

Early, rapid and sensitive veterinary molecular diagnostics - real time PCR applications
Early, rapid and sensitive veterinary molecular diagnostics - real time PCR applications

This book gives a comprehensive account of the practical aspects of Real time PCR and its application to veterinary diagnostic laboratories. The optimisation of assays to help diagnose livestock diseases is stressed and exemplified through assembling standard operating procedures from many laboratory sources. Theoretical aspects of PCR are dealt...

Research and Development in Intelligent Systems XXVI: Incorporating Applications and Innovations in Intelligent Systems XVII
Research and Development in Intelligent Systems XXVI: Incorporating Applications and Innovations in Intelligent Systems XVII

The papers in this volume are the refereed papers presented at AI-2009, the Twenty-ninth SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence, held in Cambridge in December 2009 in both the technical and the application streams.

They present new and innovative developments and applications,...

Fluorine in Medicinal Chemistry and Chemical Biology
Fluorine in Medicinal Chemistry and Chemical Biology
The extraordinary potential of fluorine-containing molecules in medicinal chemistry and chemical biology has been recognized by researchers outside of the traditional fluorine chemistry field, and thus a new wave of fluorine chemistry is rapidly expanding its biomedical frontiers. With several of the best selling drugs in the world crucially...
Markov Chains and Stochastic Stability (Cambridge Mathematical Library)
Markov Chains and Stochastic Stability (Cambridge Mathematical Library)
'This second edition remains true to the remarkable standards of scholarship established by the first edition ... it will no doubt be a very welcome addition to the literature.' Peter W. Glynn, Prologue to the Second Edition

Meyn & Tweedie is back! The bible on Markov chains in general state spaces has been brought up to
...
Microoptics
Microoptics
“…revised and extended…an essential book for those interested in knowing more about the subject.” (Measurement and Control, Vol.38, No.2, March 2005)

"If you were wondering what microoptics actually is or how it is specifically defined, then this book not only provides the answer but represents a...

Aircraft Systems: Mechanical, Electrical and Avionics Subsystems Integration
Aircraft Systems: Mechanical, Electrical and Avionics Subsystems Integration
The Aerospace and Defence industry has been at the forefront of systems engineering for many decades. The imperatives of commercial success and / or military need have compelled those in the Industry to seize the opportunities offered by taking a systems engineering approach to solve a variety of complex problems.

The insights offered by
...
Microengineering of Metals and Ceramics: Part I: Design, Tooling, and Injection Molding (Advanced Micro and Nanosystems)
Microengineering of Metals and Ceramics: Part I: Design, Tooling, and Injection Molding (Advanced Micro and Nanosystems)
Microstructures, electronics, nanotechnology - these vast fields of research are growing together as the size gap narrows and many different materials are combined. Current research, engineering sucesses and newly commercialized products hint at the immense innovative potentials and future applications that open up once mankind controls shape and...
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