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 Creativity in Public Relations (PR in Practice)
Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's" ... |  |  Introduction to Modern Liquid Chromatography
The latest edition of the authoritative reference to HPLC
High-performance liquid chromatography (HPLC) is today the leading technique for chemical analysis and related applications, with an ability to separate, analyze, and/or purify virtually any sample. Snyder and Kirkland's Introduction to Modern Liquid... |  |  Say It Like Obama and WIN!: The Power of Speaking with Purpose and VisionA fully updated, expanded edition of the leadership classic!
President Barack Obama never fails to fire up a crowd. Whether he’s addressing societal injustices or explaining complex policy decisions, Obama gains legions of enthusiastic supporters with every speech he makes.
With Say it Like Obama and Win!, you... |
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 Organizational Behavior: Securing Competitive AdvantageIn today’s business environment, competition arises when other organizations seek to do what your company does, only better. Advantage is gained when you can do something your competitors find difficult to duplicate. Competitive advantage is further secured when competitors cannot duplicate your company’s special ability at all. ... |  |  Absolute Beginner's Guide to Digital PhotographyThough the digital camera is one of the hottest selling gadgets on the market today, the technology can be intimidating and frustrating to first-time users. To new users, going from click to pictures with a digital camera can be overwhelming thanks to memory sticks, docking stations, computers, image editing software, printers, special papers,... |  |  |
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