Make the most of your ability to teach business-to-business marketing!
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and...
TypeScript Revealed is a quick 100-page guide to Anders Hejlsberg's new take on JavaScript. With this brief, fast-paced introduction to TypeScript, .NET, Web and Windows 8 application developers who are already familiar with JavaScript will easily get up to speed with TypeScript and decide whether or not to start incorporating it...
Master the fundamentals of discrete mathematics and proof-writing with MATHEMATICS: A DISCRETE INTRODUCTION! With a clear presentation, the mathematics text teaches you not only how to write proofs, but how to think clearly and present cases logically beyond this course. Though it is presented from a mathematician's perspective, you will...
At the top of every organization chart lies a myth—that a Senior Management Team makes a company's critical decisions. The reality is that critical decisions are typically made by the boss and a small group of confidants—a "team with no name"—outside...
The book is the first of its kind to specifically outline the psycho-educational nursing interventions required by the anxious, adult patient undergoing elective, ambulatory surgery. Anxiety management is a considerable issue for the majority of surgical patients and has been recognised as such for many decades. However, no formal nursing...
Everything the independent investor needs to know to effectively invest in gold
With today's increasing economic uncertainties, a strong investment strategy is to put a portion of your net worth in gold. However, given investors' overall lack of knowledge about gold as an investment, as wealth insurance, or as a store of...
A sneak peek at up-and-coming trends in IT, a multidimensional vision for achieving business agility through agile architectures
The Agile Architecture Revolution places IT trends into the context of Enterprise Architecture, reinventing Enterprise Architecture to support continuous business transformation. It focuses...
Ian Murdoch's Physical Foundations of Continuum Mechanics will interest engineers, mathematicians, and physicists who study the macroscopic behaviour of solids and fluids or engage in molecular dynamical simulations. In contrast to standard works on the subject, Murdoch's book examines physical assumptions implicit in continuum...
This book is written for academic and industry professionals working in the field of sensing, instrumentation and related fields, and is positioned to give a snapshot of the current state of the art in sensing technology, particularly from the applied perspective. The book is intended to give a broad overview of the latest developments,...
This book is an introduction to automotive engineering, to give freshmen ideas about this technology. The text is subdivided in parts that cover all facets of the automobile, including legal and economic aspects related to industry and products, product configuration and fabrication processes, historic evolution and future developments.
Check out the new Hyper-V, find new and easier ways to remotely connect back into the office, or learn all about Storage Spaces—these are just a few of the features in Windows Server 2012 R2 that are explained in this updated edition from Windows authority Mark Minasi and a team of Windows Server experts led by Kevin Greene. This book...
This handbook is the most comprehensive and interdisciplinary work on marine conservation and fisheries management ever compiled. It is the first to bridge fisheries and marine conservation issues. Its innovative ideas, detailed case studies, and governance framework provide a global special perspective over time and treat problems in the...