 Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?
Content Rules... |  | Real Leaders Don't Do PowerPoint: How to Sell Yourself and Your Ideas
Think about the most powerful speech you’ve ever heard a leader give. What made that speech–and that speaker–memorable was likely a mix of authenticity, stage presence, masterful delivery, and–above all–an inspirational message.
Nobody ever walked out of a great speech saying, “I loved the... | | Multiple Sclerosis
Education about multiple sclerosis has traditionally been medically oriented and related to disease and dysfunction. In contrast, this brand-new second edition of the Guide continues to focus on staying well in the presence of MS, a disease that - while incurable - can be managed. The book covers a broad spectrum of topics related to MS and... |
