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Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition
What if almost everything you know about creating a culture of innovation is wrong? What if the way you are measuring innovation is choking it? What if your market research is asking all of the wrong questions?
It's time to innovate the way you innovate.
Stephen Shapiro is one of America's foremost innovation... | | | | Microsoft FrontPage Version 2002 Inside OutThe World Wide Web has become the predominant electronic publishing medium on the planet. Once considered an obscure technical resource, the Internet now receives prominent publicity at sporting events, in presidential debates, in television commercials, and in print advertising and marketing materials everywhere. Without the... |
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