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 Bookkeeping Workbook For Dummies (Business & Personal Finance)If you're preparing for The American Institute of Professional Bookkeepers' (AIPB) bookkeeping certification test, you need an easy- to-follow test-preparation guide that gets you up to speed quickly in all of the bookkeeping basics, from setting up a company's books and recording transactions to managing employee payroll, handling government... | | Pay Per Click Search Engine Marketing For Dummies (Computer/Tech)Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros... | | Making Scorecards Actionable: Balancing Strategy and Control"The attraction of balanced scorecards is to help translate strategy into the stories, business logic and tasks that grab people's imaginations and so result in purposeful action. Yet, too often, it hasn't worked that way. In a refreshingly honest and pragmatic way, the authors analyse both the successes and failures of companies using... |
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