Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and...

Homogeneous Catalysis with Metal...

Scientific medicine in Miettinen’s conception of it is very different from the two ideas about it that come to eminence in the 20^th century.  To him, medicine is scientific to the extent that it has a rational theoretical framework and a knowledge-base from medical science.  He delineates the nature of that...

Declarative query interfaces to Sensor Networks (SN) have become a commodity. These interfaces allow access to SN deployed for collecting data using relational queries. However, SN are not confined to data collection, but may track object movement, e.g., wildlife observation or traffic monitoring. While rational approaches are well suited for...

Whether the pursuit is commercially motivated or purely academic, engineering a novel biological catalyst is an enticing challenge. High-resolution protein structure analysis allows for rational alteration of enzyme function, yet many useful enzyme variants are the product of well-designed selection schemes or screening strategies. Enzyme...

Few concepts have been considered as essential to the theory of knowledge and rational belief as that of evidence. The simplest theory which accounts for this is evidentialism, the view that epistemic justification for belief--the kind of justification typically taken to be required for knowledge--is determined solely by considerations...

Reason in Action collects John Finnis' work on the theory of practical reason and moral philosophy. The essays in the volume range from foundational issues of meta-ethics to the practical application of natural law theory to ethical problems such as nuclear deterrence, obscenity and free speech, and abortion and cloning.
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Two different levels of this sociological influence are considered: First, we...

This first overview of mass spectrometry-based pharmaceutical analysis is the key to improved high-throughput drug screening, rational drug design and analysis of multiple ligand-target interactions. The ready reference opens with a general introduction to the use of mass spectrometry in pharmaceutical screening, followed by a detailed...

A classic in the area of organic synthesis, Strategies and Tactics in Organic Synthesis provides a forum for investigators to discuss their approach to the science and art of organic synthesis. Rather than a simple presentation of data or a secondhand analysis, we are given stories that vividly demonstrate the power of the human...