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 Branded Customer Service : The New Competitive EdgeBy applying the concepts in this book, organizations can use customer service as a powerful tool for establishing and maintaining a distinct brand identity.
Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the... |  |  Apple Pro Training Series : Logic Pro 7 and Logic Express 7With a new plug-in that re-creates the sounds of 11 of the world's best-known guitar amps, distributed audio processing (which lets you tap into a virtually unlimited number of Macs), new software instruments (including a killer drum machine), and a slew of workflow enhancements, it's no wonder you're chomping at the bit to start using Logic Pro 7... |  |  Interest Rate Modelling (Finance and Capital Markets)Growth in the derivatives markets has brought with it an ever-increasing volume and range of interest rate dependent derivative products. To allow profitable, efficient trading in these products, accurate and mathematically sound valuation techniques are required to make pricing, hedging and risk management of the resulting positions possible.
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