ALIEN Thinking: The Unconventional Path to Breakthrough Ideas
How do people come up with truly original ideas? The answer is to think outside the box—way outside.
For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and...
Lucid Waking: The Answer to the Problem of Consciousness
There is no problem more baffling to the academic world than the problem of consciousness. It’s fair to say that no academic has any clue at all about what consciousness is. In fact, academics have totally confused it with something radically different, namely sentience. The problem that faces the academic world is the insurmountable one...
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