Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and...

MATLAB is a high-level language and environment for numerical computation, visualization, and programming. Using MATLAB, you can analyze data, develop algorithms, and create models and applications. The language, tools, and built-in math functions enable you to explore multiple approaches and reach a solution faster than with spreadsheets or...

Bridge the big data gap with Microsoft Business Intelligence Tools for Excel Analysts The distinction between departmental reporting done by business analysts with Excel and the enterprise reporting done by IT departments with SQL Server and SharePoint tools is more blurry now than ever before. With the introduction of robust new features...

• Offers solutions to common Backbone.js related problems that most...

Introducing Java EE 7:  A Look at What’s New guides you through the new features and enhancements in each of the technologies comprising the Java EE platform.  Readers of this book will not have to wade through introductory material or information covering features that have been part of the EE platform for...

• Provides a concise introduction to all the concepts needed to get started with...

Power Query for Power BI and Excel is a book for people who are tired of copying and pasting data into Excel worksheets. Power Query, part of the Microsoft Power BI suite, is a tool that automates the process of getting data into Excel and will save you hours of dull, repetitive, and error-prone work! Power Query makes it easy to...

Pro JPA 2, Second Edition introduces, explains, and demonstrates how to use the new Java Persistence API (JPA) 2.1 from the perspective of one of the specification creators. A one-of-a-kind resource, it provides both theoretical and extremely practical coverage of JPA usage for both beginning and advanced...

Computing isn't simply about hardware or software, or calculation or applications. Computing, writes Paul Rosenbloom, is an exciting and diverse, yet remarkably coherent, scientific enterprise that is highly multidisciplinary yet maintains a unique core of its own. In On Computing, Rosenbloom proposes that computing is a great...

Fuzzy implication functions are one of the main operations in fuzzy logic. They generalize the classical implication, which takes values in the set {0,1}, to fuzzy logic, where the truth values belong to the unit interval [0,1]. These functions are not only fundamental for fuzzy logic systems, fuzzy control, approximate reasoning and expert...

Although Inductive Logic Programming (ILP) is generally thought of as a research area at the intersection of machine learning and computational logic, Bergadano and Gunetti propose that most of the research in ILP has in fact come from machine learning, particularly in the evolution of inductive reasoning from pattern recognition, through...

This volume includes 27 research contributions, selected out of 90. The contributions cover a...