Featuring a collection of newly commissioned essays, edited by two leading scholars, this Handbook surveys the key research findings in the field of English for Specific Purposes (ESP). * Provides a state-of-the-art overview of the origins and evolution, current research, and future directions in ESP * Features newly-commissioned...

The Rhetorical Nature of XML is the first volume to combine rhetoric, XML, and knowledge management in a substantive manner. It serves as a primer on XML and XML-related technologies, illustrating how the naming of XML elements can be understood as a rhetorical act, and detailing the essentials of knowledge management practices that...

When organizations try to connect with their customers online, one of the first things they always want to know is “how can we get our users to do...

Between the frequently recounted events of the Gold Rush and the Great Depression stretches a period of California history that is equally crucial but less often acknowledged. In his fresh, synthetic consideration of these in-between years, George L. Henderson points specifically to the take-off of California's rural juggernaut between...

There are increasing calls for social science researchers to work more closely with research users. References to engaging users in and with research are now common in research funding requirements, national research strategies and large-scale research programmes. User engagement has therefore become part of the rhetoric of educational and...

​​Directed at the growing number of untutored personnel aspiring to enter the disciplines of ophthalmic technicianry and surgical assisting, â€‹The Scrub's Bible represents an entry level guide to understanding the human eye, its basic anatomy, and physiology.  Absorbing this information...

​Remaking Transitional Justice in the United States: The Rhetoric of the Greensboro Truth and Reconciliation Commission  explores rhetorical attempts to authorize the Greensboro Truth and Reconciliation Commission—a grassroots, U.S.-based truth commission created in 2004 toredress past injustices in the city. Through...

Corporate tax reform is in the air. Competitive pressures from globalization, as well as skyrocketing budget deficits, are forcing lawmakers to rethink how America’s largest businesses are taxed. Some want to close “loopholes.” Others want to end all U.S. tax on foreign profits. Some want to lower rates, while still others...