The Rhetorical Nature of XML is the first volume to combine rhetoric, XML, and knowledge management in a substantive manner. It serves as a primer on XML and XML-related technologies, illustrating how the naming of XML elements can be understood as a rhetorical act, and detailing the essentials of knowledge management practices that...

The essays in A Companion to Rhetoric and Rhetorical Criticism explore rhetoric as a practical art of deliberation and judgment, best taught and learned through concrete examples of argument, interpretation, and criticism. Historically and in our own time scholars have shown that rhetoric can very well be theorized in the strong sense that...

Corporate tax reform is in the air. Competitive pressures from globalization, as well as skyrocketing budget deficits, are forcing lawmakers to rethink how America’s largest businesses are taxed. Some want to close “loopholes.” Others want to end all U.S. tax on foreign profits. Some want to lower rates, while still others...

Lots of books tell you how to buy and sell on eBay. But what if something goes horribly awry? Do you have to chalk it up to a "lesson learned," lick your wounds and move on? Not a chance. Don't Get Burned on eBay offers relevant lessons based on real-life stories posted on eBay's Answer...

​​Directed at the growing number of untutored personnel aspiring to enter the disciplines of ophthalmic technicianry and surgical assisting, â€‹The Scrub's Bible represents an entry level guide to understanding the human eye, its basic anatomy, and physiology.  Absorbing this information...

Between the frequently recounted events of the Gold Rush and the Great Depression stretches a period of California history that is equally crucial but less often acknowledged. In his fresh, synthetic consideration of these in-between years, George L. Henderson points specifically to the take-off of California's rural juggernaut between...

Biotechnological advancements during the last half-century have forced humanity to come to grips with the possibility of a post-human future. The ever-evolving opinions about how society should anticipate this biotechnological frontier demand a language that will describe our new future and discuss its ethics. After the Genome brings...

Featuring a collection of newly commissioned essays, edited by two leading scholars, this Handbook surveys the key research findings in the field of English for Specific Purposes (ESP). * Provides a state-of-the-art overview of the origins and evolution, current research, and future directions in ESP * Features newly-commissioned...