 |  |  The Game Producer's HandbookGet a behind-the-scenes view of what it takes to succeed in the game industry with this unique guide written specifically for producers. This book serves as an ideal reference for students who want to acquire the knowledge and skills to succeed in this burgeoning industry, and in the future of entertainment. For veterans in the game industry, this... |  |  Advertising For Dummies (Business & Personal Finance)Advertising, despite whatever impressions you have or information you’ve heard, isn’t complicated — or rather, it’s only as complicated as you want it to be. Sure, a lot is involved with advertising. Print, broadcast, outdoor, direct mail, collateral materials, Internet — each media has its own positives and negatives,... |