This book provides the richest and most solid introduction to the exciting world of Flash applications, which are becoming increasingly popular as ways of presenting visually rich interfaces to useful data and services. Foundation Flash MX Applications supplies you with the knowledge, techniques, and skills that you need to help you...

Obesity and diabetes develop as a complex result of genetic, metabolic and environmental factors and are characterized by increased lipogenesis and lipid accumulation in many tissues. Stearoyl-CoA desaturase (SCD) genes are a critical regulator of lipogenesis and catalyzes the synthesis of monounsaturated fatty acids (MUFA), mainly oleoyl-...

This volume, Prefrontal Cortex: from Synaptic Plasticity to Cognition, is an interdisciplinary approach to characterize the function of the anterior portion of the frontal lobe in rodents and human and non-human primates. The specific topics discussed in the chapters of this volume are purposefully diverse: they range from membrane properties...

Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...

This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.

Author David DiSalvo presents evidence from evolutionary and...

A comprehensive review of all aspects of hypertension in the elderly using the most current clinical data. Topics range from basic concepts, epidemiology and trials, and evaluation and management, to pharmacologic treatment, special populations, and adherence, all presented with an emphasis on the optimal management of patients. The authors...

Quality of Service (QoS) has already proven itself as the enabling technology for the convergence of voice, video, and data networks. As business needs evolve, so do the demands for QoS. The need to protect critical applications via QoS mechanisms in business networks has escalated over the past few years, primarily due to...

Next time you hit the wall with a tough C# development problem, get the code behind the solution—and solve it the right way. The C# Programmer’s Cookbook provides at-a-glance reference to hundreds of C# and Microsoft .NET Framework programming scenarios using a concise, problem/solution format. The book’s organized so...