“Finally! A book that lays out a thorough yet workable path to collaborative innovation! With a highly readable style and using great examples, Frederich and Andrews describe the process by which IBM makes collaborative innovation work from a process, company, and customer standpoint. By following the guidelines...

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...

“This book is an excellent primer. As a proponent of the art-versus-science school of technical analysis, his primary focus is on the practical aspects of chart reading and how to translate the intelligence derived from charts into investment decisions. If you have ever wondered what technical analysis is, or how...

Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematically...

Modern computing is no longer about devices but is all about providing services, a natural progression that both consumers and enterprises are eager to embrace. As it can deliver those services, efficiently and with quality, at compelling price levels, cloud computing is with us to stay. Ubiquitously and quite definitively, cloud...

Facebook started out as a social network for high school and college kids. But now grown-ups like you are getting connected, too–even if you use Facebook much differently than your kids do. If you’re a grown-up looking to join the Facebook bandwagon, Facebook for Grown-Ups is just the guide you...

Featuring complete data on more than 1,400 colleges and universities, U.S. News Ultimate College Guide 2009 is the best source for the information students and parents need most. Equally important, it also includes the essential step-by-step guide to the often stressful process of choosing a college, getting in, and finding the money, plus...

For those who dream about the great foods you will eat as you travel around the world, Tom Kime documents his personal voyage of culinary discovery in this continent-by-continent cookbook that shows you how to prepare at home the food, the traditions and techniques of true locals. AUTHOR BIO: Tom Kime has worked with Jaimie Oliver, at the...

The number of students aswell as colleagues in the field who have learned neuroanatomy according to volume 3 of the color atlas has been steadily increasing. Kahle’s textbook has proved its worth. What should one do after taking on the job of carrying on with this text book, other than leaving as much as possible as it is? However, the...

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual...

This book gives an introduction into C++ and computer programming that focuses on the essentials—and on effective learning. The book is suitable for a first course in programming for computer scientists, engineers, and students in other technical or scientific disciplines. No prior programming experience is required, and only a modest...