So you've got a copy of After Effects and an idea of what this professional motion graphics and effects tools can do...but what can you really do with After Effects? How far can you push it? What are the best effects that you can create? What are the essential skills and techniques that you need to really make your creations stand...

It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise...

“A recommended read for anyone in line-management or businessdevelopment roles, whether selling to the Fortune 500 or public sector. The book imparts commonsense information presented in a way that is easy to relate to and is useable.”
Lisa...

Developing an innovative product that breaks all the rules of the market is the first step to success in today’s economy. Now, how do you get it organizations to purchase it? Selling in a New Market Space reveals the sales...

This book deals with creating high-performance web sites. Its focus is large and high-volume sites. We met while working for a company whose web site has upwards of 50,000 pages and gets more than 80,000,000 visitors a month (many more during the holiday shopping season). The advice the book gives, however, applies equally to smaller sites,...

Remote studies allow you to recruit subjects quickly, cheaply, and immediately, and give you the opportunity to observe users as they behave naturally in their on environment. In Remote Research, Nate Bolt and Tony Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phone and a...

When I moved to Los Angeles from the East Coast, I was thrilled to have the opportunity to work in the entertainment industry. As I was studying and building my fitness business, my day job was as an assistant account executive at a Beverly Hills public relations firm. I spent lots of time with up-and-comers as well as with the most...