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Red-Hot Selling: Power Techniques That Win Even the Toughest Sale
Red-Hot Selling: Power Techniques That Win Even the Toughest Sale

No matter what, where, and to whom you sell, everything you do fits into one of three phases of the sales process: Planning, Execution, and, Closing. True red-hot sellers know exactly what each phase encompasses, and the rest of us can learn in the time it takes to read this ultra-practical book. "Red-Hot Selling" presents a simple,...

100 Habits of Successful Graphic Designers: Insider Secrets from Top Designers on Working Smart and Staying Creative
100 Habits of Successful Graphic Designers: Insider Secrets from Top Designers on Working Smart and Staying Creative
In need of advice? Just want to sounds off? Opening this volume is like grabbing lunch with a fellow designer to commiserate or celebrate. In its pages, noteworthy designers, both past and present, working in fields ranging from graphic design, fashion, architecture, typography, and industrial design sound off on every topic, ranging from...
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as...

How I Made My First Million: 26 Self-Made Millionaires Reveal the Secrets to Their Success
How I Made My First Million: 26 Self-Made Millionaires Reveal the Secrets to Their Success
A collection of inspirational stories of ordinary people who took a great idea and turned it into a hugely successful business. Learn how the founders of enormously profitable enterprises—like Just Cuts, Aussie Home Loans, ModelCo, Elite Introductions, Fat Prophets, EcoStore, and fastflowers.com—took a great idea and turned it into a...
The Right Decision: A Mathematician Reveals How the Secrets of Decision Theory
The Right Decision: A Mathematician Reveals How the Secrets of Decision Theory

CAN YOU EVER BE SURE YOU'RE MAKING THE RIGHT DECISION?

Should you stay in a comfy job with little chance of advancement-or take a riskier one in which you could make lots of money but also wind up on the street?

Should you listen to a doctor who advises surgery-or trust another who tells you to wait and see if...

Mastering openFrameworks: Creative Coding Demystified
Mastering openFrameworks: Creative Coding Demystified

A practical guide to creating audiovisual interactive projects with low-level data processing using openFrameworks

  • Create cutting edge audio-visual interactive projects, interactive installations, and sound art projects with ease
  • Unleash the power of low-level data processing methods using C++ and...
Web Penetration Testing with Kali Linux
Web Penetration Testing with Kali Linux

A practical guide to implementing penetration testing strategies on websites, web applications, and standard web protocols with Kali Linux

Overview

  • Learn key reconnaissance concepts needed as a penetration tester
  • Attack and exploit key features, authentication, and sessions on web...
Frommer's Ireland Day by Day (Frommer's Day by Day - Full Size)
Frommer's Ireland Day by Day (Frommer's Day by Day - Full Size)

Ireland is one of the most ancient and modern countries in Europe. Our London-based writers of Irish ancestry lead you to the best of the old and new on their beloved Emerald Isle. Under their guidance, you'll experience the cosmopolitan luxuries of Ireland's cities, learn the secrets of its ancient ruins, and figure out the smartest...

Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg
Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg

Wall Street Journal Bestseller

Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site

If Facebook were a country, it would be the third largest in the world.
Facebook accounts for one of every seven minutes spent online.
...

The Truth About Being a Leader
The Truth About Being a Leader

Praise for The Truth About Being a Leader

“If you ever met Dr. Otazo, you certainly would read her new Truth book. She is as she writes—engaging, pithy, memorable. Take ‘Truth 33: Questions Unite; Answers Divide.’ Now ain’t that the truth....

An Introduction to Algorithmic Trading: Basic to Advanced Strategies (Wiley Trading)
An Introduction to Algorithmic Trading: Basic to Advanced Strategies (Wiley Trading)

Interest in algorithmic trading is growing massively – it’s cheaper, faster and better to control than standard trading, it enables you to ‘pre-think’ the market, executing complex math in real time and take the required decisions based on the strategy defined. We are no longer limited by human ‘bandwidth’....

Access 2013: The Missing Manual
Access 2013: The Missing Manual

Unlock the secrets of Access 2013 and discover how to use your data in creative ways. With this book’s easy step-by-step instructions, you’ll learn how to build and maintain a full-featured database and even turn it into a web app. You also get tips and practices from the pros for good database design—ideal whether...

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