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Web Search Engine Research (Library and Information Science)
Web Search Engine Research (Library and Information Science)

Web Search Engine Research, edited by Dirk Lewandowski, provides an understanding of Web search engines from the unique perspective of Library and Information Science. The book explores a range of topics including retrieval effectiveness, user satisfaction, the evaluation of search interfaces, the impact of search on society, reliability of...

Search Engine Marketing
Search Engine Marketing

Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO),...

eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the...
Search Engine Optimization All-in-One For Dummies
Search Engine Optimization All-in-One For Dummies

Since the late 1990s, Internet marketing has taken off as a dynamic marketing channel because of its accuracy and ease of tracking. The Internet has come a long way in a short time: As it grew, finding the sites you were looking for with a directory became impossible. Search engines appeared as the way forward, offering a way to have...

Getting a Social Media Job For Dummies
Getting a Social Media Job For Dummies

Your no-nonsense guide to getting a job in social media

Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should look for a job in social media,...

SEO: Search Engine Optimization Bible
SEO: Search Engine Optimization Bible
Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want...

Joomla! 1.5: Beginner's Guide
Joomla! 1.5: Beginner's Guide

Joomla! is one of the most popular open-source Content Management Systems, actively developed and supported by a world-wide user community. Although it's a fun and feature-rich tool, it can be challenging to get beyond the basics and build a site that meets your needs perfectly. Using this book you can create dynamic, interactive web...

Search Engine Optimization All-in-One For Dummies (For Dummies (Business & Personal Finance))
Search Engine Optimization All-in-One For Dummies (For Dummies (Business & Personal Finance))

Since the late 1990s, Internet marketing has taken off as a dynamic marketing channel because of its accuracy and how easily you can track traffic. The Internet has come a long way in a short time: As it grew, finding the sites you were looking for with a directory became impossible. Search engines appeared as the way forward, offering a way...

Emarketing: The Essential Guide to Digital Marketing (4th Edition)
Emarketing: The Essential Guide to Digital Marketing (4th Edition)
When we began work on the first edition of “eMarketing” back in 2007, I certainly did not anticipate that we’d be publishing a 4th edition four years later. Witnessing the growth and maturation of the digital marketing industry over the last twelve years has been incredible, but it is the last four years that...
The Truth About HTML5 (Expert's Voice in Web Development)
The Truth About HTML5 (Expert's Voice in Web Development)

The Truth About HTML5 is for web designers, web developers, and front-end coders who want to get up to speed with HTML5. The book isn't afraid to point out what everyone gets wrong about HTML5's new markup, so you don’t make the same mistakes. It will show you what rocks in HTML5 today and what the future holds.

...
WordPress Theme Development - Beginner's Guide
WordPress Theme Development - Beginner's Guide

With a little knowledge of HTML and CSS, you can kiss goodbye to third-party themes for your self-hosted WordPress sites and start building your own. This beginner's guide shows you how in plain language and clear instructions.

  • Learn how to design WordPress themes and build them from scratchli>
  • Learn...
Joomla! 3 Beginner's Guide
Joomla! 3 Beginner's Guide

Even if you've never even begun to build a website, this guide will have you completing one within an hour. It's a fast, practical, fun introduction to Joomla! and content managed website creation.

Overview

  • Create a Joomla! website in an hour with the help of easy-to-follow steps and...
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