When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be...

This will be a step-by-step tutorial - a workbook with practical approach. The book starts by looking at the important features that make a professional job site: adding and managing jobs, jobseekers and employers, providing online recruitment services, selling credits and managing credit system, SEO to drive huge traffic to your job site,...

Blogging has been part of the web landscape for over a decade and has matured into a ubiquitous mode of live communication. The power of blogging has been recognized by the business community, and canny marketers view it as a powerful weapon in their digital arsenal. Done well, blogging can bring myriad benefits to businesses of any size....

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What I am about to share with you are the real, gritty,...

Since the late 1990s, Internet marketing has taken off as a dynamic marketing channel because of its accuracy and ease of tracking. The Internet has come a long way in a short time: As it grew, finding the sites you were looking for with a directory became impossible. Search engines appeared as the way forward, offering a way to have...

Mobile is the hottest thing going—and developing content for mobile devices and browsers is even hotter than that.  This book is your guide to it all—how to design, build, and deploy sites, blogs and services that...

An open source content management system (CMS) like WordPress can be a great resource for anyone who would like to create a blog. It used to be that, to put content online, you had to manually assemble all the files and develop a fair amount of technical expertise; but a CMS can automate and significantly simplify many parts of the...

Smashing WordPress shows you how to utilize the power of the WordPress platform, and provides a creative spark to help you build WordPress-powered sites that go beyond the obvious. The second edition of Smashing WordPress has been updated for WordPress 3.1+, which includes internal, custom post types, the admin bar, and lots of other...

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Content. It’s become a very powerful word in the Internet age, empowering people everywhere to have a voice. Through words, video, audio, and all its other forms, content tells the story of your product or service and propels your brand into the hearts and minds of your prospects, customers, and others. Without content, the web would...