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If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition
If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take...

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
The field of marketing communications is ever-changing. Brand managers continually attempt to gain advantage over competitors and endeavor to achieve larger market shares and profits for the brands they manage. Marketing communications, or marcom, is just one element of the marketing mix, but advertising, promotions,...
Nikon D7100 For Dummies
Nikon D7100 For Dummies

A must-have, full-color guide to the Nikon D7100 The Nikon D7100 is an ideal camera for beginning photographers who may lack structured photography training but are still eager and determined to take great photos. And that's where this fun-and-friendly guide comes in handy! Packed with more than 300 full-color photos, this introductory...

MariaDB Cookbook
MariaDB Cookbook

A practical cookbook, filled with advanced recipes , and plenty of code and commands used for illustration,which will make your learning curve easy and quick.

This book is for anyone who wants to learn more about databases in general or MariaDB in particular. Some familiarity with SQL databases is assumed, but the recipes are
...

Complete Electronics Self-Teaching Guide with Projects
Complete Electronics Self-Teaching Guide with Projects

An all-in-one resource on everything electronics-related! For almost 30 years, this book has been a classic text for electronics enthusiasts. Now completely updated for today's technology, this latest version combines concepts, self-tests, and hands-on projects to offer you a completely repackaged and revised resource. This unique...

Nikon D7100 Digital Field Guide
Nikon D7100 Digital Field Guide

Everything you need to know to take full advantage of your Nikon D7100

As a well-rounded, feature-rich dSLR, the new Nikon D7100 is a compact lightweight camera that is loaded with sophisticated features. This full-color guide is packed with expert advice that will both educate and inspire you to take amazing photographs...

Data Scientists at Work
Data Scientists at Work

Data Scientists at Work is a collection of interviews with sixteen of the world's most influential and innovative data scientists from across the spectrum of this hot new profession. "Data scientist is the sexiest job in the 21st century," according to the Harvard Business Review. By 2018, the United States will...

Mass Customization: Opportunities, Methods, and Challenges for Manufacturers
Mass Customization: Opportunities, Methods, and Challenges for Manufacturers

Mass Customization examines the business opportunities, considerations, and challenges manufacturers in various industries must weigh before committing to the significant investment in machinery and software needed to go to mass customization. For manufacturers who decide that it’s time to take the plunge, the author describes...

Advertisers at Work
Advertisers at Work

“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”

Mark Tungate, author of Adland: A Global History of...

Energy Efficient Servers: Blueprints for Data Center Optimization
Energy Efficient Servers: Blueprints for Data Center Optimization

Energy Efficient Servers: Blueprints for Data Center Optimization introduces engineers and IT professionals to the power management technologies and techniques used in energy efficient servers. The book includes a deep examination of different features used in processors, memory, interconnects, I/O devices, and other...

Photoshop Elements 10 Top 100 Simplified Tips and Tricks
Photoshop Elements 10 Top 100 Simplified Tips and Tricks

A visual guide to getting the most out of Photoshop Elements 10 If you understand the basics of Photoshop Elements, you'll love this collection of 100 must-know tips and tricks. Two-page tutorials, full-color screen shots, and step-by-step instructions make it easy to see and follow the directions, helping you to get the very most from...

Developing Enterprise iOS Applications: iPhone and iPad Apps for Companies and Organizations
Developing Enterprise iOS Applications: iPhone and iPad Apps for Companies and Organizations

If you plan to develop iOS applications in a corporate setting—for internal consumption or for sale to end users—you need to read this book. Veteran developer James Turner shares best practices and lessons learned from his recent on-the-ground experience planning, building, and shipping an iOS application in an enterprise...

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