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 | | Understanding Human Motivation: What Makes People TickWhat makes people tick? Why do people do what they do? I set out to write a book on human motivation and found that those questions could not be satisfactorily answered by themselves. Homo sapiens is the most advanced, the most complex, most adaptable, and most intelligent of all biological species, but is still a biological species. One must... | | |
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| | Time-Saver Standards for Urban DesignThe global scale and impact of urban settlements and cities will determine the course of the emergent 21st century. Cities are no longer isolated and responding only to local and regional influences. Very large cities—megacities—are exploding in size and growth, for the most part in newly developing regions of the globe. The impact of... | | Technological Turf Wars: A Case Study of the Computer Antivirus IndustryComputer security is a technical and social problem. It is just as much about social relationships as it is about computers as tools. Internet security professionals are as concerned with how people use information as they are with how machines manipulate and process that information. This book is a case study of how the knowledge systems... |
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