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Advertising and Society: An Introduction
Advertising and Society: An Introduction

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer...

Social and Economic Transformation in the Digital Era
Social and Economic Transformation in the Digital Era
This book covers all key subject areas of the Information Society an presents innovative business models, case studies, normative theories and social explanations.

The advent of the Information Society is marked by the explosive penetration of information technologies in all aspects of life and by a related fundamental transformation in
...
Advances in Electronic Marketing
Advances in Electronic Marketing
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues,...
Ultra-Wideband Communications Systems: Multiband OFDM Approach (Wiley Series in Telecommunications & Signal Processing)
Ultra-Wideband Communications Systems: Multiband OFDM Approach (Wiley Series in Telecommunications & Signal Processing)
The only book that provides full coverage of UWB multiband OFDM technology

Ultra-wideband (UWB) has emerged as a technology that offers great promise to satisfy the growing demand for low-cost, high-speed digital networks. The enormous bandwidth available, the potential for high data rates, and the promise for small size and low processing...

Inclusion, Equity and Access for Individuals with Disabilities: Insights from Educators across World
Inclusion, Equity and Access for Individuals with Disabilities: Insights from Educators across World
The book provides multiple perspectives and insights on the area of Inclusion, Equity and Access for people with disabilities and brings together various inclusive effective practices from 21 countries across the world most comprehensively in one book. The book documents perspectives from educational researchers and teacher educators...
The Six Sigma Project Planner : A Step-by-Step Guide to Leading a Six Sigma Project Through DMAIC
The Six Sigma Project Planner : A Step-by-Step Guide to Leading a Six Sigma Project Through DMAIC

Meet your Six Sigma project goals--on time and on budget

Six Sigma demands results. These results are delivered by projects that are tightly linked to customer demands and enterprise strategy. If you're leading a Six Sigma initiative in your organization, this hands-on guide is designed to help you achieve these...

An Introduction to Programming with Mathematica, Third Edition
An Introduction to Programming with Mathematica, Third Edition

"Essential...a welcome addition to the literature. The choice of topics and their presentation are lucidly informed by considerable experience. The writing style is straightforward and clear. The authors stick resolutely to their goal of producing an introductory text, not a complete treatment, on programming in Mathematica. As such it...

Metal-Catalysis in Industrial Organic Processes
Metal-Catalysis in Industrial Organic Processes
Catalysis underpins most modern industrial organic processes. It has become an essential tool in creating a 'greener' chemical industry by replacing more traditional stoichiometric reactions, which have high energy consumption and high waste production, with mild processes which increasingly resemble Nature's enzymes.

Metal-Catalysis in...

Germs, Genes, & Civilization: How Epidemics Shaped Who We Are Today
Germs, Genes, & Civilization: How Epidemics Shaped Who We Are Today

“Clear, thoughtful, and thought-provoking, Germs, Genes & Civilization makes the case that infectious diseases have played a major role in shaping society. Clark argues that religion, morals, and even democracy have all been influenced by the smallest and most dangerous organisms on our planet. While...

The Handbook of Data Mining
The Handbook of Data Mining
With the rapid introduction of highly sophisticated computers, (tele)communication, service, and manufacturing systems, a major shift has occurred in the way people use technology and work with it. The objective of this book series on Human Factors and Ergonomics is to provide researchers and practitioners a platform where important issues related...
Web Security, Privacy and Commerce, 2nd Edition
Web Security, Privacy and Commerce, 2nd Edition
The World Wide Web has changed our world. More than half the people in the United States now use the Web on a regular basis. We use it to read today's news, to check tomorrow's weather, and to search for events that have happened in the distant past. And increasingly, the Web is the focus of the 21st century...
Network Protocols Handbook
Network Protocols Handbook
We are living in the IT(Information Technologies) times. The IT provides us many powerful tools that have significantly changed our way of life, work and business operations. Among all the IT advancements, Internet has the most impact in every aspect of our society for the past 20 years. From Internet, people can get instant news, communicate with...
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