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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and...

Immune Response and the Eye (Chemical Immunology and Allergy)
Immune Response and the Eye (Chemical Immunology and Allergy)

In memory of J. Wayne Streilein, the pioneer in ocular immunology The second edition of Immune >Response and the Eye' highlights recent insights into the >dangerous compromise' between the immune system and the eye, which protects the eye against pathogens while limiting inflammation and immune-mediated injury to ocular tissues...

Multiscale Modeling of Developmental Systems, Volume 81 (Current Topics in Developmental Biology)
Multiscale Modeling of Developmental Systems, Volume 81 (Current Topics in Developmental Biology)

Mathematical and computational biology is playing an increasingly important role in the biological sciences. This science brings forward unique challenges, many of which are, at the moment, beyond the theoretical techniques available. Developmental biology, due to its complexity, has lagged somewhat behind its sister disciplines (such as...

Microelectronic Circuit Design
Microelectronic Circuit Design

Richard Jaeger and Travis Blalock present a balanced coverage of analog and digital circuits; students will develop a comprehensive understanding of the basic techniques of modern electronic circuit design, analog and digital, discrete and integrated.

A broad spectrum of topics are included in Microelectronic Circuit Design...

Fractures of the Upper Extremity
Fractures of the Upper Extremity

The region between the shoulder and wrist is an important part of the body, as without the upper extremity there is severe functional impairment. In many ways, such impairment is greater than the counterpart in the lower extremity; this is readily apparent by looking at the homunculus of the somato-motor regions of the brain. Realizing the...

Microelectronic Systems: Circuits, Systems and Applications
Microelectronic Systems: Circuits, Systems and Applications

This book is dedicated to Prof. Dr. Heinz Gerhäuser on the occasion of his retirement both from the position of Executive Director of the Fraunhofer Institute for Integrated Circuits IIS and from the Endowed Chair of Information Technologies with a Focus on Communication Electronics (LIKE) at the Friedrich-Alexander-Universität...

Soft Computing for Recognition based on Biometrics (Studies in Computational Intelligence)
Soft Computing for Recognition based on Biometrics (Studies in Computational Intelligence)
We describe in this book, bio-inspired models and applications of hybrid intelligent systems using soft computing techniques for image analysis and pattern recognition based on biometrics and other information sources. Soft Computing (SC) consists of several intelligent computing paradigms, including fuzzy logic, neural networks,...
Machine Learning Approaches to Bioinformatics (Science, Engineering, and Biology Informatics)
Machine Learning Approaches to Bioinformatics (Science, Engineering, and Biology Informatics)

This book covers a wide range of subjects in applying machine learning approaches for bioinformatics projects. The book succeeds on two key unique features. First, it introduces the most widely used machine learning approaches in bioinformatics and discusses, with evaluations from real case studies, how they are used in individual...

Modelling and Control for Intelligent Industrial Systems: Adaptive Algorithms in Robotics and Industrial Engineering
Modelling and Control for Intelligent Industrial Systems: Adaptive Algorithms in Robotics and Industrial Engineering

Incorporating intelligence in industrial systems can help to increase productivity, cut-off production costs, and to improve working conditions and safety in industrial environments. This need has resulted in the rapid development of modeling and control methods for industrial systems and robots, of fault detection and isolation methods for...

Propagation Engineering in Radio Links Design
Propagation Engineering in Radio Links Design

To meet telecommunications demands of the world community, it is crucial to employ radio services. Among vast and fast expansions during recent decades, the satellite services, navigational aids, remote sensing, telemetering, audio and video broadcasting, high-speed data communications, mobile radio systems, and some other special radio...

Display and Interface Design: Subtle Science, Exact Art
Display and Interface Design: Subtle Science, Exact Art

Technological advances in hardware and software provide powerful tools with the potential to design interfaces that are powerful and easy to use. Yet, the frustrations and convoluted "work-arounds" often encountered make it clear that there is substantial room for improvement. Drawn from more than 60 years of combined experience...

Handbook of Face Recognition
Handbook of Face Recognition

This highly anticipated new edition provides a comprehensive account of face recognition research and technology, spanning the full range of topics needed for designing operational face recognition systems. After a thorough introductory chapter, each of the following chapters focus on a specific topic, reviewing background information,...

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