"The book provides vital insights into commercial development for engineering students in a highly practical and applied manner. Over the past 3 years, application of the book’s material has allowed the students to develop their commercial literacy and ambition in the University."
—Steve Orr, Director,...
This book presents both cutting-edge and established methods for studying cardiac gene expression. The protocols provide a template for solid research, and cover the process through screening, analysis, characterization, and functional confirmation of novel genes or known genes with a new function. The concluding section of the book...
The story of digital design begins at the user interface (UI); the point of contact between the user and a digital product. This book will take you on a journey, designing UIs for 100 digital products on a range of platforms, including the desktop, televisions, web, mobile devices, and tablets.
Adobe Photoshop is central to almost all photography workflows today. Each new version fo the software is a milestone in the development of this imaging behemoth, and 2010's release of CS5 is no exception.
Photographers often feel overwhelmed when starting with Photoshop; the sheer number of tools and options make it...
No component of graphic design has attracted as much interest or inspired as much innovation in recent years as lettering and type. These fundamentals of design, once the exclusive domain of professional typographers, have become an essential starting point for anyone looking for a fresh way to communicate. Practical information about...
Author Steve Devereux has completely rewritten and updated this overview of onshore and offshore drilling operations and technology. He takes readers through the entire drilling process from basic drilling geology through managing drilling operations. The updated edition covers key management issues such as safety, the environment, costs, and...
"Want excellent insights on retirement planning from a professional who’s actually experienced retirement himself? You’ll get just that from Stan Hinden’s book, How to Retire Happy, now in its third edition. Stan was a Washington Post financial reporter for 20 years, and after he retired, he wrote the...
Do you sabotage your own happiness and success? Are you struggling to make sense of yourself? Do your emotions sometimes dictate your life? The Chimp Paradox is an incredibly powerful mind management model that can help you become a happy, confident, healthier and more successful person. Prof Steve Peters explains the struggle that takes...
Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion...
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than...
Welcome to How to Write Essays and Assignments. We’re pleased
that you’ve chosen this book and we hope it will help you with all
your academic writing tasks. Our aim has been to provide practical
tips to guide you from planning to submission, with help along the
way on topics like punctuation, spelling and grammar, so...