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The Graphic Designer's Business Survival Guide
The Graphic Designer's Business Survival Guide

Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often...

The Definitive Guide to SUSE Linux Enterprise Server 12
The Definitive Guide to SUSE Linux Enterprise Server 12

The Definitive Guide to SUSE Linux Enterprise Server 12 is a task-oriented book designed for self-study as well as classroom environments, which will also serve you as a reference guide. The book covers all skills that system administrators typically need to posses to administer SUSE Linux Enterprise Server in corporate environments....

Trust-Based Selling: Finding and Keeping Customers for Life
Trust-Based Selling: Finding and Keeping Customers for Life

The first year of developing a new sales territory or establishing new customers is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on products, grab a customer list, start calling for appointments, discover opportunities, and close deals. In...

Higher Engineering Mathematics
Higher Engineering Mathematics

A practical introduction to the core mathematics principles required at higher engineering level

John Bird’s approach to mathematics, based on numerous worked examples and interactive problems, is ideal for vocational students that require an advanced textbook.

Theory is kept to a minimum, with the emphasis firmly...

Engineering Mathematics
Engineering Mathematics

A practical introduction to the core mathematics required for engineering study and practice

Now in its seventh edition, Engineering Mathematics is an established textbook that has helped thousands of students to succeed in their exams.

John Bird's approach is based on worked examples and interactive problems. This...

Physiology of Behavior (11th Edition)
Physiology of Behavior (11th Edition)

The most current, comprehensive, and teachable text for behavioral neuroscience

 

Thoughtfully organized, Physiology of Behavior provides a scholarly yet accessible portrait of the dynamic interaction between biology and behavior....

The Business of Android Apps Development: Making and Marketing Apps that Succeed
The Business of Android Apps Development: Making and Marketing Apps that Succeed

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand...

CFO Techniques: A Hands-on Guide to Keeping Your Business Solvent and Successful
CFO Techniques: A Hands-on Guide to Keeping Your Business Solvent and Successful

CFO Techniques: A Hands-on Guide to Keeping Your Business Solvent and Successful is a comprehensive and instructive working manual for multitasking chief financial officers and controllers working in the fast-paced commercial environment. Every senior financial professional with an ever-broadening span of control...

Beginning COBOL for Programmers
Beginning COBOL for Programmers

Beginning COBOL for Programmers is a comprehensive, sophisticated tutorial and modular skills reference on the COBOL programming language for established programmers. This book is for you if you are a developer who would like to—or must—add COBOL to your repertoire. Perhaps you recognize the opportunities presented by the...

The CPO: Transforming Procurement in the Real World
The CPO: Transforming Procurement in the Real World

In the novel The CPO: Transforming Procurement in the Real World, we meet Thomas Sutter, a German-American living in Dusseldorf and working as a procurement manager for a major global automobile manufacturer, Autowerke. On a chance encounter while flying to Chicago, he meets the CEO of Heartland, a major food company...

Financial Modeling for Business Owners and Entrepreneurs: Developing Excel Models to Raise Capital, Increase Cash Flow, Improve Operations, Plan Projects, and Make Decisions
Financial Modeling for Business Owners and Entrepreneurs: Developing Excel Models to Raise Capital, Increase Cash Flow, Improve Operations, Plan Projects, and Make Decisions

Financial Modeling for Business Owners and Entrepreneurs: Developing Excel Models to Raise Capital, Increase Cash Flow, Improve Operations, Plan Projects, and Make Decisions may be one of the most important books any entrepreneur or manager in a small or medium-sized enterprise will read. It combines logical...

Inventors at Work: The Minds and Motivation Behind Modern Inventions
Inventors at Work: The Minds and Motivation Behind Modern Inventions

Inventors at Work: The Minds and Motivation Behind Modern Inventions is a collection of interviews with inventors of famous products, innovations, and technologies that have made life easier or even changed the way we live. All of these scientists, engineers, wild-eyed geniuses, and amateur technologists have dedicated their...

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