Learn IT - Books tags succeed

Services Marketing: Concepts, Strategies, & Cases

South-Western College, 2010

Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...

International Marketing

South-Western College, 2006

Thank you for reading our book! Practicing international marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work; the competition is tough; and it’s fun to succeed. It is therefore with great pleasure that we present the eighth edition of International...

Sales Management: Analysis and Decision Making

South-Western College, 2005

Our objective in writing the sixth edition of Sales Management: Analysis and Decision Making was to continue to present comprehensive and rigorous coverage of contemporary sales management in a readable, interesting, and challenging manner. Findings from recent sales management research are blended with examples of current sales...

Business Data Communications and Networking

John Wiley & Sons, 2009

Over the past few years, many fundamental changes have occurred in data communications and networking that will shape the future for decades to come. Networking applications such as the Internet and World Wide Web have exploded into the business world. High-speed modems providing megabit data rates (millions of bits per second)...

Beyond Change Management: How to Achieve Breakthrough Results Through Conscious Change Leadership, Second Edition

Pfeiffer, 2010

"With this extensively upgraded second edition, Dean Anderson and Linda Ackerman Anderson solidify their status as the leading authorities on change leadership and organizational transformation. This is without question the most comprehensive approach for leaders who are serious about making change a strategic discipline."

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Essential Skills for the Agile Developer: A Guide to Better Programming and Design

Addison Wesley, 2011

Agile has become today’s dominant software development paradigm, but agile methods remain difficult to measure and improve. Essential Skills for the Agile Developer fills this gap from the bottom up, teaching proven techniques for assessing and optimizing both individual and team agile practices.

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Writing for Digital Media

Routledge, 2010

In the digital age, we are all consumers and producers, readers and publishers alike. The Internet has made it possible for anyone to publish his or her writing online almost instantaneously for all the world to read.

The evolution of digital media has introduced both unprecedented challenges and opportunities for...

Accounting: What the Numbers Mean

McGraw-Hill, 2010

Accounting has become known as the language of business. This new edition is written to meet the needs of those students who will not be accountants but who do need to understand accounting to learn the key language that embarks us in the business world. Marshall, the leading text in the Survey market, takes readers through the basics: what...

Coaching Positively: Lessons for Coaches from Positive Psychology (Coaching in Practice)

Open University Press, 2011

"If you are looking for an introductory book on how to do PP coaching, this will give you an excellent, clearly written, practical introduction with some useful references in the bibliography."
AICTP Newsletter, November 2012

"Coaching Positively is the book that the coaching profession...

Integrated Business Processes with ERP Systems

John Wiley & Sons, 2011

As more and more businesses around the world adopt enterprise systems, it becomes increasingly important for students to develop a more process-centric perspective that refl ects the realities of the modern business environment in which they will work. Because business operations and enterprise systems are so tightly...

Schaum's Outline of Organic Chemistry

McGraw-Hill, 1999

Confusing Textbooks? Missed Lectures? Not Enough Time?

Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all...

Schaum's 3,000 Solved Problems in Calculus

McGraw-Hill, 2009

Facing Tough Test Questions? Missed Lectures? Not Enough Time?

Fortunately for you, there's Schaum's.

More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Solved...

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