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 |  |  Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION
How organizations can deliver significant performance gains through strategic investment in marketing
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and... |  |  Advanced Color Image Processing and Analysis
This volume does much more than survey modern advanced color processing. Starting with a historical perspective on ways we have classified color, it sets out the latest numerical techniques for analyzing and processing colors, the leading edge in our search to accurately record and print what we see. The human eye perceives only a fraction of... |
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 Web Application Architecture: Principles, Protocols and Practices
In-depth examination of concepts and principles of Web application development
Completely revised and updated, this popular book returns with coverage on a range of new technologies. Authored by a highly respected duo, this edition provides an in-depth examination of the core concepts and general principles of Web application... |  |  Concurrent Programming: Algorithms, Principles, and Foundations
The advent of new architectures and computing platforms means that synchronization and concurrent computing are among the most important topics in computing science. Concurrent programs are made up of cooperating entities -- processors, processes, agents, peers, sensors -- and synchronization is the set of concepts, rules and mechanisms that... |  |  |
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