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 The Fundamentals of Marketing
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on... |  |  21 Leaders for The 21st Century
With a client list that includes Motorola, Daewoo, AT&T, and Volvo, Fons Trompenaars and Charles Hampden-Turner are considered today’s most knowledgeable, innovative management consultants. In 21 Leaders for the 21st Century, they tap into the wisdom of high-performing leaders from around the globe—from Michael Dell to... |  |  Raising Capital For Dummies
While raising capital has never been easy, it has become a lot more difficult over the past few years. The dot-com debacle has made investors skittish, especially when it comes to financing early-stage start-ups. As a result, more and more entrepreneurs are being forced to compete harder and harder for a spot around the money well. At the end... |
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