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 Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement,... |  |  Introduction to Management in the Hospitality Industry
Readers seeking management careers in hospitality will enter a dynamic industry filled with opportunities. The rewards are many, but so are the challenges. Today's hospitality managers must deal with such complex factors as globalization, terrorism threats, ecotourism, internet commerce, new business and financial models, and rapidly... |  |  The Encyclopedia of Rural America: The Land and People (2 Volume Set)The Encyclopedia of Rural America is dedicated to the land and its people. Rural America is characterized by its vast expansiveness and its diversity. Of the nation's 1.9 billion acres, 1.8 billion acres are in rural areas or federal lands. It is a land of crop and pasture land, forests and wetlands, mountains and deserts, sea coasts and inland... |
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We are delighted to welcome readers to the proceedings of the 6th Pacific-Rim
Conference on Multimedia (PCM). The first PCM was held in Sydney, Australia, in
2000. Since then, it has been hosted successfully by Beijing, China, in 2001, Hsinchu,
Taiwan, in 2002, Singapore in 2003, and Tokyo, Japan, in 2004, and finally Jeju, one... |  |  International Project ManagementInternational Project Management provides specific guidelines for achieving greater project success. It is the result of 15 years of work on international projects by the authors across various project areas and industries. The authors address a need for modern techniques in project management geared and suited to international... |
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