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The Art and Science of NFC Programming (Information Systems, Web and Pervasive Computing Series: Intellectual Technologies Set)
The Art and Science of NFC Programming (Information Systems, Web and Pervasive Computing Series: Intellectual Technologies Set)
Even if the NFC standard is young (developed in 2004), I have been asked to write this book for several years now, due to the pioneering role played in France (and in Europe) by our Computer Science Master’s degree MBDS (www.mbds-fr.org) at the University of Nice – Sophia-Antipolis around the prototyping of innovative...
101 Ways to Promote Your Tourism Business Web Site (101 Ways series)
101 Ways to Promote Your Tourism Business Web Site (101 Ways series)
Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation...
Marketing Strategy Masterclass
Marketing Strategy Masterclass

The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our...

Introduction to Management in the Hospitality Industry
Introduction to Management in the Hospitality Industry

Readers seeking management careers in hospitality will enter a dynamic industry filled with opportunities. The rewards are many, but so are the challenges. Today's hospitality managers must deal with such complex factors as globalization, terrorism threats, ecotourism, internet commerce, new business and financial models, and rapidly...

The Encyclopedia of Rural America: The Land and People (2 Volume Set)
The Encyclopedia of Rural America: The Land and People (2 Volume Set)
The Encyclopedia of Rural America is dedicated to the land and its people. Rural America is characterized by its vast expansiveness and its diversity. Of the nation's 1.9 billion acres, 1.8 billion acres are in rural areas or federal lands. It is a land of crop and pasture land, forests and wetlands, mountains and deserts, sea coasts and inland...
Advances in Multimedia Information Processing - PCM 2005: 6th Pacific Rim Conference on Multimedia, Jeju Island, Korea, November 11-13, 2005
Advances in Multimedia Information Processing - PCM 2005: 6th Pacific Rim Conference on Multimedia, Jeju Island, Korea, November 11-13, 2005
We are delighted to welcome readers to the proceedings of the 6th Pacific-Rim Conference on Multimedia (PCM). The first PCM was held in Sydney, Australia, in 2000. Since then, it has been hosted successfully by Beijing, China, in 2001, Hsinchu, Taiwan, in 2002, Singapore in 2003, and Tokyo, Japan, in 2004, and finally Jeju, one...
International Project Management
International Project Management
International Project Management provides specific guidelines for achieving greater project success. It is the result of 15 years of work on international projects by the authors across various project areas and industries. The authors address a need for modern techniques in project management geared and suited to international...
Spatial AutoRegression (SAR) Model: Parameter Estimation Techniques (SpringerBriefs in Computer Science)
Spatial AutoRegression (SAR) Model: Parameter Estimation Techniques (SpringerBriefs in Computer Science)
Explosive growth in the size of spatial databases has highlighted the need for spatial data analysis and spatial data mining techniques to mine the interesting but implicit spatial patterns within these large databases. Extracting useful and interesting patterns from massive geo-spatial datasets is important for many application...
How Spacecraft Fly: Spaceflight Without Formulae
How Spacecraft Fly: Spaceflight Without Formulae
The aim of this popular science text is to explain aerodynamic and astrodynamic flight without the use of mathematics, in an informal style, for non-technical readers who are interested in spaceflight and spacecraft.

The book will open with a concise introductory chapter, chronicling the ‘space age’ up to the present, and a brief...

Overbooked: The Exploding Business of Travel and Tourism
Overbooked: The Exploding Business of Travel and Tourism

Tourism, fast becoming the largest global business, employs one out of twelve persons and produces $6.5 trillion of the world’s economy. In a groundbreaking book, Elizabeth Becker uncovers how what was once a hobby has become a colossal enterprise with profound impact on countries, the environment, and cultural heritage.

...

Technology Enhanced Learning: Best Practices (Knowledge and Learning Society Books)
Technology Enhanced Learning: Best Practices (Knowledge and Learning Society Books)
With the shift towards the knowledge society, the change of working conditions, and the high-speed evolution of information and communication technologies, peoples' knowledge and skills need continuous updating. Learning based on collaborative working, creativity, multidisciplinarity, adaptiveness, intercultural communication, and problem solving...
Travel Medicine: Tales Behind the Science (Advances in Tourism Research)
Travel Medicine: Tales Behind the Science (Advances in Tourism Research)

Travel to exotic places is fascinating, and equally so are infections and other dangers of exotic travel. Moreover, one need not be traveling to suffer these maladies; sometimes they travel to you. The enormous global mobility demands a public health response. The result is the concept of ‘travel medicine’ as a separate...

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