Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies...

If you can't make it to one of Bruce Block's legendary visual storytelling seminars, then you need his book! Now in full color for the first time, this best-seller offers a clear view of the relationship between the story/script structure and the visual structure of a film, video, animated piece, or video game. You'll learn how to...

This book provides specific topics intending to contribute to an improved knowledge on Technology Evaluation and Selection in a Life Cycle Perspectives. Although each chapter will present possible approaches and solutions, there are no recipes for success. Each reader will find his/her balance in applying the different topics to his/her own...

From fitness and martial arts expert Martin Rooney, author of top-selling Training for Warriors and Ultimate Warrior Workouts, comes a complete twelve-week workout and diet plan for anyone looking to shed pounds of fat and increase muscle mass. In Warrior Cardio, the creator of the world-famous Training for Warriors...

SolidWorks is the leading 3D solid modeling software used in computer-aided design. It's powerful but not simple. This complete guide introduces beginners to the software but then goes far beyond, covering numerous details that...

The Definitive Guide to HTML5 WebSocket is the ultimate insider’s WebSocket resource. This revolutionary new web technology enables you to harness the power of true real-time connectivity and build responsive, modern web applications.  

This book contains everything web developers and architects need...

The marketer is taken step-by-step through the key phases...

The Cambridge Companion to the Roman Economy offers readers a comprehensive and innovative introduction to the economy of the Roman Empire. Focusing on the principal determinants, features, and consequences of Roman economic development and integrating additional web-based materials, it is designed as an up-to-date survey that is accessible...

Whether you're experienced with using the iPhone or new to the iPhone family, this practical guide provides you with clear visual instructions on how to use your new iPhone 5s or 5c. More than 500 color illustrations, combined with...

The iPad, iPad Air, and iPad mini are taking the world by storm. This no-nonsense guide covers everything you want to know to take full advantage of all your iPad has to offer. Along with necessary basics about the newest iPad; iPad Air, iPad mini; and iOS; it...

• Save time and effort while getting more value from your...

If you’re an Android application developer, chances are you’re using fixed, scrolling, swipe-able, and other cutting-edge custom UI Designs in your Android development projects. These UI Design approaches as well as other Android ViewGroup UI layout containers are the bread and butter of Pro Android User Interface (UI) design and...