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Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales...

Process Improvement and CMMI® for Systems and Software
Process Improvement and CMMI® for Systems and Software

Presenting the state of the art in strategic planning and process improvement, Process Improvement and CMMI® for Systems and Software provides a workable approach for achieving cost-effective process improvements for systems and software. Focusing on planning, implementation, and management in system and...

WordPress 3.0 jQuery
WordPress 3.0 jQuery

This easy-to-use guide will walk you through the ins and outs of creating sophisticated professional enhancements and features, specially tailored to take advantage of the WordPress personal publishing platform. It will walk you through clear, step-by-step instructions to build several custom jQuery solutions for various types of hypothetical...

Quick Start Guide to Oracle Fusion Development: Oracle JDeveloper and Oracle ADF (Osborne ORACLE Press Series)
Quick Start Guide to Oracle Fusion Development: Oracle JDeveloper and Oracle ADF (Osborne ORACLE Press Series)

Get Started with Oracle Fusion Development

Written by a Group Product Manager at Oracle, this Oracle Press guide gets you up and running quickly with your first Oracle Fusion applications. Quick Start Guide to Oracle Fusion Development provides only the essential information you need to build applications in a matter of...

Conversion Optimization: The Art and Science of Converting Prospects to Customers
Conversion Optimization: The Art and Science of Converting Prospects to Customers
How do you turn website visitors into customers?
Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to
...
Elementary Mathematical and Computational Tools for Electrical and Computer Engineers Using MATLAB, Second Edition
Elementary Mathematical and Computational Tools for Electrical and Computer Engineers Using MATLAB, Second Edition

Engineers around the world depend on MATLAB for its power, usability, and outstanding graphics capabilities. Yet too often, engineering students are either left on their own to acquire the background they need to use MATLAB, or they must learn the program concurrently within an advanced course. Both of these options delay students from...

Hardboiled Web Design
Hardboiled Web Design

Every web designer harbours tales of frustration, limitation and despair. Web design requires skills and knowledge beyond mere manipulation of form, shape, language, colour, message and meaning. What users don’t see behind those visuals is just as important as what they do see. We have to think about moving parts and engineering...

Understanding Digital Libraries, Second Edition (The Morgan Kaufmann Series in Multimedia Information and Systems)
Understanding Digital Libraries, Second Edition (The Morgan Kaufmann Series in Multimedia Information and Systems)

This fully revised and updated second edition of Understanding Digital Libraries focuses on the challenges faced by both librarians and computer scientists in a field that has been dramatically altered by the growth of the Web.

At every turn, the goal is practical: to show you how things you might need to do are
...

Ordering Disorder: Grid Principles for Web Design (Voices That Matter)
Ordering Disorder: Grid Principles for Web Design (Voices That Matter)

At some level, design can be seen as a method of using creativity to impose tyranny on the world. Not tyranny in its classical sense, but rather tyranny on a much more modest, much more personal scale.

In the progression from problem to idea to solution, the designer may describe what she does in commercial terms (business...

The Agile Samurai: How Agile Masters Deliver Great Software
The Agile Samurai: How Agile Masters Deliver Great Software

Get ready to kick some software project butt. By learning the ways of the agile samurai you will discover:

* how to create plans and schedules your customer and your team can believe in

  • what characteristics make a good agile team and how to form your own

  • ...

Undercover User Experience Design (Voices That Matter)
Undercover User Experience Design (Voices That Matter)

Once you catch the user experience bug, the world changes. Doors open the wrong way, websites don't work, and companies don't seem to care. And while anyone can learn the UX remedies usability testing, personas, prototyping and so on unless your organization 'gets it', putting them into practice is trickier. Undercover User...

Tile-Based Geospatial Information Systems: Principles and Practices
Tile-Based Geospatial Information Systems: Principles and Practices

Tile-based online mapping systems have replaced traditional Web GIS systems, because of their improved speed and usability. The trend towards tile-base systems was started by Internet services companies, such as Google, Yahoo, and Microsoft. They have been followed by the traditional GIS community, government organizations and open source...

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