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Designing a Data Warehouse : Supporting Customer Relationship Management
Designing a Data Warehouse : Supporting Customer Relationship Management

The main subject of this book is data warehousing. A data warehouse is a special kind of database that, in recent years, has attracted a great deal of interest in the information technology industry. Quite a few books have been published about data warehousing generally, but very few have focused on the design of data...

Building Solutions with Microsoft Commerce Server 2002
Building Solutions with Microsoft Commerce Server 2002

No matter what your organization sells, a well-executed commerce solution can extend your business globally, boost profitability, and help you seize new opportunities faster. Drawing from their extensive, in-the-field experience, online business experts Clayton Peddy and Derek Armentrout teach you to quickly build and deploy a scalable,...

SQL Cookbook
SQL Cookbook

You know the rudiments of the SQL query language, yet you feel you aren't taking full advantage of SQL's expressive power. You'd like to learn how to do more work with SQL inside the database before pushing data across the network to your applications. You'd like to take your SQL skills to the next level.

...
The Enterprise Resource Planning Decade: Lessons Learned and Issues for the Future
The Enterprise Resource Planning Decade: Lessons Learned and Issues for the Future

The Enterprise Resource Planning Decade: Lessons Learned and Issues for the Future presents an investigation into the rationale for ERP by raising key questions that managers should ask themselves prior to considering ERP, including processes that should be followed in planning when acquiring ERP.

It concentrates on the impact...

Building Data Science Teams
Building Data Science Teams
Starting in 2008, Jeff Hammerbacher (@hackingdata) and I sat down to share our experiences building the data and analytics groups at Facebook and LinkedIn. In many ways, that meeting was the start of data science as a distinct professional specialization (see “What Makes a Data Scientist?” on page 11 for the story on...
Oracle Data Warehousing and Business Intelligence Solutions
Oracle Data Warehousing and Business Intelligence Solutions
Up-to-date, comprehensive coverage of the Oracle database and business intelligence tools

Written by a team of Oracle insiders, this authoritative book provides you with the most current coverage of the Oracle data warehousing platform as well as the full suite of business intelligence tools. You'll learn how to...

Inside Microsoft SQL Server 2005: T-SQL Querying
Inside Microsoft SQL Server 2005: T-SQL Querying
A comprehensive, hands-on reference for database developers and administrators, this book focuses on advanced querying techniques using Transact-SQL (T-SQL), the database programming language built into SQL Server. Includes code and table examples.

Key Book Benefits:
  • Delivers practical, hands-on guidance on...
Business Intelligence: Data Mining and Optimization for Decision Making
Business Intelligence: Data Mining and Optimization for Decision Making

Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners,...

Data Warehousing in the Age of Big Data (The Morgan Kaufmann Series on Business Intelligence)
Data Warehousing in the Age of Big Data (The Morgan Kaufmann Series on Business Intelligence)

Web 2.0 has changed the way we conduct business, interact with customers, share information with friends and family, measure success in terms of business revenue and customer wallet share, and define brand management, and, most importantly, it has created a revenue channel like none other. Whether you plan your vacation, buy the newest...

XML-Based Integration Using XA-Suite: Unifying Applications and Data in Today's e-Business World
XML-Based Integration Using XA-Suite: Unifying Applications and Data in Today's e-Business World

In order for a business to thrive in today’s dynamic world, its computing infrastructure must enable the secure flow of information—not only within the business but also with suppliers and customers. However, many of today’s computing infrastructures suffer from “information chaos” and are unable to support this...

Modern Database Management (8th Edition)
Modern Database Management (8th Edition)

STUDY.MODERN DATABASE MANAGEMENT WITH THE LATEST COVERAGE!

  • Complete SQL Coverage! Now two full chapters on SQL (Chapters 7 and 8) provide a thorough introduction to SQL, plus advanced material with examples.
  • Internet Database...
New Trends in Data Warehousing and Data Analysis (Annals of Information Systems)
New Trends in Data Warehousing and Data Analysis (Annals of Information Systems)
Most of modern enterprises, institutions, and organizations rely on knowledge-based management systems. In these systems, knowledge is gained from data analysis. Nowadays, knowledge-based management systems include data warehouses as their core components. The purpose of building a data warehouse is twofold. Firstly, to integrate multiple...
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