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Selenium in Food and Health
Selenium in Food and Health
Selenium is a contradictory nutrient. It has been called the essential poison—too much of it in the diet can be toxic; too little can result in chronic, and sometimes fatal, deficiency. Even health authorities have at times been confused. Although today in the USA, as in most other countries, selenium appears among the trace...
Strategic Management: Concepts and Cases (with InfoTrac®)
Strategic Management: Concepts and Cases (with InfoTrac®)

STRATEGIC MANAGEMENT: CONCEPTS AND CASES, 7th edition provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a...

Intermediate Accounting, 11th Edition (Available Titles CengageNOW)
Intermediate Accounting, 11th Edition (Available Titles CengageNOW)

INTERMEDIATE ACCOUNTING, Eleventh Edition, provides the perfect combination of professional language and vibrant pedagogy to facilitate the transition from financial principles to the larger environment of financial reporting. To prepare students for professional accounting careers, the text's comprehensive coverage of GAAP and discussion...

Economics
Economics

This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. With new content reflecting a changing...

Accounting Information Systems
Accounting Information Systems

The sixth edition of ACCOUNTING INFORMATION SYSTEMS provides thorough and up-to-date coverage of accounting information systems and related technologies. It features an early presentation of transaction cycles, as well as an emphasis on ethics, fraud, and the modern manufacturing environment. The book focuses on the needs and responsibilities...

Macroeconomics: Principles and Applications
Macroeconomics: Principles and Applications

Because issues of policy and real applications are critical to the principles of economics course, acclaimed economists Hall and Lieberman have made the fourth edition of MACROECONOMICS: PRINCIPLES AND APPLICATIONS as current as today's headlines, giving students a real-world, up-to-the-minute overview that presents economics as a unified...

Retailing
Retailing

Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine...

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
The field of marketing communications is ever-changing. Brand managers continually attempt to gain advantage over competitors and endeavor to achieve larger market shares and profits for the brands they manage. Marketing communications, or marcom, is just one element of the marketing mix, but advertising, promotions,...
Investment Analysis and Portfolio Management
Investment Analysis and Portfolio Management

The purpose of this book is to help you learn how to manage your money to derive the maximum benefit from what you earn. Mixing investment instruments and capital markets with the theoretical detail on evaluating investments and opportunities to satisfy risk-return objectives along with how investment practice and theory is influenced by...

Business Analysis and Valuation: Using Financial Statements, Text and Cases
Business Analysis and Valuation: Using Financial Statements, Text and Cases

This text is divided into separate learning parts that cover both the why and how of accounting. For use after the intermediate accounting course, this book supplies cases based on real world applications, appropriate for graduate students, professionals and high-level undergraduate accounting students. It may also be used in a capstone...

Principles of Economics
Principles of Economics

In writing this textbook, Mankiw has tried to put himself in the position of someone seeing economics for the first time. The author's conversational writing style is superb for presenting the politics and science of economic theories to tomorrow's decision-makers. Because Mankiw wrote it for the students, the book stands out among...

Microeconomics
Microeconomics

This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. With new content reflecting a changing...

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