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 Sales Management: Analysis and Decision Making
Our objective in writing the sixth edition of Sales Management: Analysis and Decision
Making was to continue to present comprehensive and rigorous coverage of contemporary
sales management in a readable, interesting, and challenging manner. Findings
from recent sales management research are blended with examples of current sales... | | HornetQ Messaging Developer's Guide
Any person involved in the field of software development has used and is
comfortable with the expression "big data".
With the rise of the social network paradigm, new types of challenges have raised
attention in the developer community. Only to make an example of the numbers
involved, let us take a look... | | Cost Accounting: Foundations and Evolutions (Available Titles Cengagenow)
Cost accounting is a dynamic discipline constantly responding to the needs of managers
in a highly competitive and global business world. Managers need cost accounting information
to develop, implement, and evaluate strategy. Managers also need cost accounting
measurements to determine product costs for internal management and... |
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The Fantastic Inventions of Nikola Tesla (Lost Science)
While a large portion of the European family has been surging westward during the last three or four
hundred years, settling the vast continents of America, another, but smaller, portion has been doing
frontier work in the Old World, protecting the rear by beating back the "unspeakable Turk" and
reclaiming gradually the... | | Services Marketing: Concepts, Strategies, & Cases
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible... | | International Marketing
Thank you for reading our book! Practicing international marketing and writing
a text on the subject have much in common. The focus is on delighting the
customer; it is a lot of work; the competition is tough; and it’s fun to succeed.
It is therefore with great pleasure that we present the eighth edition of International... |
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Marketing Strategy
Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and... | | Intermediate Accounting
From the smallest mom-and-pop retailer to the largest multinational corporation, businesses
of all sizes are recognizing that accounting professionals are no longer simply
“number crunchers” but rather essential partners in achieving the fundamental goals
of their organization.
Study the central activities of a... | | Management (with InfoTrac Printed Access Card)
Discover true innovation in management today - within the pages and throughout the technology-driven package accompanying the latest edition of this market-leading text. Respected author Richard Daft helps you build better managers for today and tomorrow with the latest managerial theories based on established research, engaging contemporary... |
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