This unique volume presents a new approach - the general theory of information - to scientific understanding of information phenomena. Based on a thorough analysis of information processes in nature, technology, and society, as well as on the main directions in information theory, this theory synthesizes existing directions into a unified...

“Clear, thoughtful, and thought-provoking, Germs, Genes & Civilization makes the case that infectious diseases have played a major role in shaping society. Clark argues that religion, morals, and even democracy have all been influenced by the smallest and most dangerous organisms on our planet. While...

It's the trap that ensnares virtually every business. We focus on process: "how" we're doing the job. And we forget about the bigger issue: "what" we're doing and "why" we're doing it. That's why we're leaving so much value on the table. In Rethink, business architect Ric Merrifield...

Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematically...

“Tom Lydon has been a leader in...

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...

Forms make or break the most crucial online interactions: checkout, registration, and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know...

With the information-management program DEVONthink 2, you no longer have to swim in a sea of Web bookmarks, email receipts, RSS feeds, Web page snippets, Post-it notes, and phone bills. DEVONthink stores your digital documents and clippings, helps you scan and store paper documents, and serves as home base for organizing and viewing all your...

In this book, a remarkable group of scientists, physicians, philosophers, and theologians share profound insights into our deepest questions, and the invisible forces and powerful beliefs that shape us. They will challenge you–and reward you with a richer understanding of who we are, what we share, and what it...

This book explains the techniques of developing...