Computer-generated effects are often blamed for bad Hollywood movies. Yet when a critic complains that "technology swamps storytelling" (in a review of Van Helsing, calling it "an example of everything that is wrong with Hollywood computer-generated effects movies"), it says more about the weakness of the story than the...

I’ll tell you a secret. One that my friends and family mostly know about, and many people who meet me eventually figure out. But it is one of those slightly embarrassing secrets – one that I don’t usually just tell people when I meet them for the first time. But you’re going to be my friend for the next 300 pages, so...

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• Take advantage of the new features of SketchUp 2014
• Create picture-perfect photo-realistic 3D architectural renders for your SketchUp models
• Post-process SketchUp...

Making a robot that looks and behaves like a human being has been the subject of many popular science fiction movies and books. Although the development of such a robot faces many challenges, the making of a virtual human has long been potentially possible. With recent advances in various key technologies related to hardware and...

With the advent of version 2 of the iPhone system, Apple proved they could do a remarkable thing — adapt their existing Cocoa computer application programming framework to make applications for a touch-based device with limited memory and speed and a dauntingly tiny display. The resulting Cocoa Touch framework, in fact, turned...

Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and...

This book, like the first, second, and third editions before it, is for the working SQL programmer who wants to pick up some advanced programming tips and techniques. It assumes that the reader is an SQL programmer with a year or more of actual experience. This is not an introductory book, so let’s not have any gripes in the amazon.com...