How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail...

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters...

This best-selling textbook, written by award-winning educator and past president of the APA, Diane Halpern, applies theory and research from the learning sciences to teach students the thinking skills they need to succeed in today's world. This new edition retains features from earlier editions that have helped its readers become better...

This book is a step by step tutorial in developing a real-world application using the incremental and iterative approach to software development. You learn about agile software development by leaning on the agile nature of the Yii application development framework. You touch on each aspect of the software development lifecycle by building a...

Beginning Microsoft Word 2010 is a visually stimulating introductory guide that teaches the complete Word newbie (as well as slightly experienced yet equally baffled users) what they need to know to write that thesis or proposal tonight. From the absolute basics like installing the software and creating documents to more advanced...

The Advanced Placement Program is designed to encourage students to take challenging courses in high school and receive college credit for their efforts. Many high schools offer classes especially designed for the AP program, but any course or program of study, whatever it is called, is appropriate if the content is college level. This book...

In this book, we’ll go on a few “mind...

I have attempted to 'write this book in such a way that it can be read not only by professional mathematicians, physicists, engineers, and chemists, but also by \yell-trained graduate students in those and closely allied fields. Even the research worker in special functions may notice, however, some results or techniques with which he is...

Completely revised edition, now covering Snow Leopard!

Springing from the original Vermont Recipes Web site, where many of today’s Cocoa developers got their start, Cocoa Recipes for Mac OS X, Second Edition is a programming cookbook that shows you how to create a complete Mac OS X application. In this updated edition,...

Many businesses and organizations depend on older high-value PHP software that risks abandonment because it is impossible to maintain. The reasons for this may be that the software is not well designed; there is only one developer (the one who created the system) who can develop it because he didn’t use common design patterns and...