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Key Concepts in Marketing (SAGE Key Concepts series)
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Each entry comprises of:
-Definition
-Summary
-Broader discussion
-Examples and illustrations
-Key literature and further reading ... | | An Introduction To Optoelectronic Sensors (Series in Optics and Photonics)This invaluable book offers a comprehensive overview of the technologies and applications of optoelectronic sensors. Based on the R&D experience of more than 70 engineers and scientists, highly representative of the Italian academic and industrial community in this area, this book provides a broad and accurate description of the... | | |
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The Renegade Hunter: A Rogue Hunter Novel
The Argeneau family has a secret . . . one of their own is a rogue vampire!
Nicholas Argeneau was once a successful hunter who went after rogue vampires who broke the immortal law. Except no one has mentioned his name in the last fifty years, not since he turned into a rogue himself. But once a hunter, always a hunter. When... | | Photoshop® in Architectural Graphics
Photoshop® by Adobe Systems Inc. is the
global market leader among image-processing
applications.
Besides the “classical” fields of application
in photography, graphics and web
design, it plays an important role in 3-D
modelling, both in the creation of textures
and in the post-production of rendered... | | |
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Knowledge Governance: Processes and PerspectivesWhile there are many books on knowledge management, knowledge governance is a concept that has not been so well explored, and is much less understood. Knowledge governance refers to choosing structures and mechanisms that can influence the processes of sharing and creating knowledge. The book argues that knowledge governance is a... | | Practical Liferay: Java based Portal Applications DevelopmentLiferay is a popular open source framework that you can use to create attractive web portals. A web portal can consist of a wide variety of applications such as blogs, document management apps, wikis, discussion forums, and shared calendars. Liferay lets you offer these kinds of features on your portal by providing a runtime environment for hosting... | | Ancient Epistemology (Key Themes in Ancient Philosophy)This is the first title in the Key Themes in Ancient Philosophy series, which provides concise books, written by major scholars and accessible to non-specialists, on important themes in ancient philosophy which remain of philosophical interest today. In this book, Professor Gerson explores ancient accounts of the nature of knowledge and belief from... |
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