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Key Concepts in Marketing (SAGE Key Concepts series)
Key Concepts in Marketing (SAGE Key Concepts series)

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.

Each entry comprises of:

-Definition

-Summary

-Broader discussion

-Examples and illustrations

-Key literature and further reading

...
An Introduction To Optoelectronic Sensors (Series in Optics and Photonics)
An Introduction To Optoelectronic Sensors (Series in Optics and Photonics)
This invaluable book offers a comprehensive overview of the technologies and applications of optoelectronic sensors. Based on the R&D experience of more than 70 engineers and scientists, highly representative of the Italian academic and industrial community in this area, this book provides a broad and accurate description of the...
Beautiful Testing: Leading Professionals Reveal How They Improve Software (Theory in Practice)
Beautiful Testing: Leading Professionals Reveal How They Improve Software (Theory in Practice)
Successful software depends as much on scrupulous testing as it does on solid architecture or elegant code. But testing is not a routine process, it's a constant exploration of methods and an evolution of good ideas.

Beautiful Testing offers 23 essays from 27 leading testers and developers that illustrate the qualities and
...
Windows® 7 Resource Kit
Windows® 7 Resource Kit

In-depth and comprehensive, this RESOURCE KIT delivers the information you need to administer your Windows 7 system. You get authoritative technical guidance from those who know the technology best—Microsoft Most Valuable Professionals (MVPs) and the Windows 7 product team—along with essential scripts and resources. In...

Al- Ghazali's Philosophical Theology
Al- Ghazali's Philosophical Theology
The Muslim thinker al-Ghazali (d. 1111) was one of the most influential theologians and philosophers of Islam and has been considered an authority in both Western and Islamic philosophical traditions. Born in northeastern Iran, he held the most prestigious academic post in Islamic theology in Baghdad, only to renounce the position and teach at...
Advances of Soft Computing in Engineering (CISM International Centre for Mechanical Sciences)
Advances of Soft Computing in Engineering (CISM International Centre for Mechanical Sciences)

The articles in this book present advanced soft methods related to genetic and evolutionary algorithms, immune systems, formulation of deterministic neural networks and Bayesian NN. Many attention is paid to hybrid systems for inverse analysis fusing soft methods and the finite element method. Numerical efficiency of these soft methods is...

The Renegade Hunter: A Rogue Hunter Novel
The Renegade Hunter: A Rogue Hunter Novel

The Argeneau family has a secret . . . one of their own is a rogue vampire!

Nicholas Argeneau was once a successful hunter who went after rogue vampires who broke the immortal law. Except no one has mentioned his name in the last fifty years, not since he turned into a rogue himself. But once a hunter, always a hunter. When...

Photoshop® in Architectural Graphics
Photoshop® in Architectural Graphics

Photoshop® by Adobe Systems Inc. is the global market leader among image-processing applications.

Besides the “classical” fields of application in photography, graphics and web design, it plays an important role in 3-D modelling, both in the creation of textures and in the post-production of rendered...

Designing for the Digital Age: How to Create Human-Centered Products and Services
Designing for the Digital Age: How to Create Human-Centered Products and Services

Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing...

Knowledge Governance: Processes and Perspectives
Knowledge Governance: Processes and Perspectives
While there are many books on knowledge management, knowledge governance is a concept that has not been so well explored, and is much less understood. Knowledge governance refers to choosing structures and mechanisms that can influence the processes of sharing and creating knowledge.

The book argues that knowledge governance is a
...
Practical Liferay: Java based Portal Applications Development
Practical Liferay: Java based Portal Applications Development
Liferay is a popular open source framework that you can use to create attractive web portals. A web portal can consist of a wide variety of applications such as blogs, document management apps, wikis, discussion forums, and shared calendars. Liferay lets you offer these kinds of features on your portal by providing a runtime environment for hosting...
Ancient Epistemology (Key Themes in Ancient Philosophy)
Ancient Epistemology (Key Themes in Ancient Philosophy)
This is the first title in the Key Themes in Ancient Philosophy series, which provides concise books, written by major scholars and accessible to non-specialists, on important themes in ancient philosophy which remain of philosophical interest today. In this book, Professor Gerson explores ancient accounts of the nature of knowledge and belief from...
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