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Essentials of Consumer Behavior
Essentials of Consumer Behavior

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics.

Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer...

Learning Scrapy
Learning Scrapy

Key Features

  • Extract data from any source to perform real time analytics.
  • Full of techniques and examples to help you crawl websites and extract data within hours.
  • A hands-on guide to web scraping and crawling with real-life problems and solutions

Book Description

...
Calculus Volume 1 by OpenStax
Calculus Volume 1 by OpenStax

This is the most affordable printed OpenStax book available. As an OpenStax Partner we print all OpenStax textbooks with a unique soft cover and B&W interior pages. The textbook content is exactly the same as the OpenStax book (Digital ISBN-13: 978-1-947172-13-5 and Hardcover Print ISBN-13: 978-1-938168-02-4). This textbook is available...

Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters
Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters

Learn the skills you must master to assume leadership roles―creative directors, art directors, and advertising managers―on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative...

Think DSP: Digital Signal Processing in Python
Think DSP: Digital Signal Processing in Python

If you understand basic mathematics and know how to program with Python, you’re ready to dive into signal processing. While most resources start with theory to teach this complex subject, this practical book introduces techniques by showing you how they’re applied in the real world. In the first chapter alone,...

CEH v9: Certified Ethical Hacker Version 9 Study Guide
CEH v9: Certified Ethical Hacker Version 9 Study Guide

The ultimate preparation guide for the unique CEH exam.

The CEH v9: Certified Ethical Hacker Version 9 Study Guide is your ideal companion for CEH v9 exam preparation. This comprehensive, in-depth review of CEH certification requirements is designed to help you internalize critical information using concise,...

SQL: Easy SQL Programming & Database Management For Beginners, Your Step-By-Step Guide To Learning The SQL Database (SQL Series)
SQL: Easy SQL Programming & Database Management For Beginners, Your Step-By-Step Guide To Learning The SQL Database (SQL Series)

What makes this book unique is how easy it makes it for you to learn. The author brings you a guide that takes you through a natural sequence of lessons, step-by-step, carefully explaining each concept and staying away from unnecessary technical jargon whilst defining the terms you need to learn. This one-step-at-a-time approach allows anyone...

Building Maintainable Software, C# Edition: Ten Guidelines for Future-Proof Code
Building Maintainable Software, C# Edition: Ten Guidelines for Future-Proof Code

Have you ever felt frustrated working with someone else’s code? Difficult-to-maintain source code is a big problem in software development today, leading to costly delays and defects. Be part of the solution. With this practical book, you’ll learn 10 easy-to-follow guidelines for delivering C# software that’s easy...

Mastering Backbone.js
Mastering Backbone.js

Key Features

  • Level up your Backbone.js skills and create professional web applications with the best practices
  • Use the Backbone.js components in the right way and avoid maintenance nightmares
  • Improve your development workflow from application design to deployment
  • Apply the...
Learning PHP 7
Learning PHP 7

Key Features

  • Set up the PHP environment and get started with web programming
  • Leverage the potential of PHP for server-side programming, memory management, and object-oriented programming (OOP)
  • This book is packed with real-life examples to help you implement the concepts as you learn
  • ...
Oracle SQL:A Beginner's Tutorial, Second Edition
Oracle SQL:A Beginner's Tutorial, Second Edition

This introduction to SQL for the Oracle database begins by discussing exactly how data is stored and maintained in a relational database, familiarizing readers with SQL INSERT, UPDATE, and DELETE statements. The guide then discusses how to construct basic queries, choose an appropriate output, and how to create and use groups. Readers will...

More Math Into LaTeX
More Math Into LaTeX

For over two decades, this comprehensive manual has been the standard introduction and complete reference for writing articles and books containing mathematical formulas. If the reader requires a streamlined approach to learning LaTeX for composing everyday documents, Grätzer’s © 2014 Practical LaTeX may also be a good...

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