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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and...

Code in the Cloud (Pragmatic Programmers)
Code in the Cloud (Pragmatic Programmers)

Cloud computing is an innovative and exciting style of programming and using computers. It creates tremendous opportunities for software developers: cloud computing can provide an amazing new platform for building new kinds applications. In this chapter, we’ll look at the basic concepts: what cloud computing is, when and why...

SQL Server DMVs in Action: Better Queries with Dynamic Management Views
SQL Server DMVs in Action: Better Queries with Dynamic Management Views

When I first discovered DMVs, I was enthralled because they made many difficult things so easy. It was simple to identify, typically within seconds, the core performance problems that affect SQL Server databases. For example, I could quickly discover which queries were taking the longest time to run, which indexes were missing, and...

Forensic Analytics: Methods and Techniques for Forensic Accounting Investigations
Forensic Analytics: Methods and Techniques for Forensic Accounting Investigations

Discover how to detect fraud, biases, or errors in your data using Access or Excel

With over 300 images, Forensic Analytics reviews and shows how twenty substantive and rigorous tests can be used to detect fraud, errors, estimates, or biases in your data. For each test, the original data is shown with the steps needed to get to the...

TCP/IP Illustrated, Volume 1: The Protocols (2nd Edition) (Addison-Wesley Professional Computing Series)
TCP/IP Illustrated, Volume 1: The Protocols (2nd Edition) (Addison-Wesley Professional Computing Series)

“For an engineer determined to refine and secure Internet operation or to explore alternative solutions to persistent problems, the insights provided by this book will be invaluable.”

—Vint Cerf, Internet pioneer

 

...
Oracle Warehouse Builder 11g R2: Getting Started 2011
Oracle Warehouse Builder 11g R2: Getting Started 2011

Competing in today's world requires a greater emphasis on strategy, long-range planning, and decision making, and this is why businesses are building data warehouses. Data warehouses are becoming more and more common as businesses have realized the need to mine the information that is stored in electronic form. Data warehouses provide...

Creating a Website: The Missing Manual
Creating a Website: The Missing Manual

These days, it’s all but impossible to find someone who hasn’t heard of the Internet. Companies create websites before they make business plans. Political activists skip the debates and trash-talk their opponents online. Even formerly technophobic grandmothers spend hours emailing old friends (and selling the odd family...

Data Structures and Algorithm Analysis in Java (3rd Edition)
Data Structures and Algorithm Analysis in Java (3rd Edition)

This new Java edition describes data structures, methods of organizing large amounts of data, and algorithm analysis, the estimation of the running time of algorithms. As computers become faster and faster, the need for programs that can handle large amounts of input becomes more acute. Paradoxically, this requires more...

Objective-C Phrasebook (Developer's Library)
Objective-C Phrasebook (Developer's Library)

Objective-C Phrasebook gives you the code phrases you need to quickly and effectively complete your programming projects with Objective-C, on systems including iOS and Mac OS X.

 

Concise and Accessible

Easy to...

LaTeX Beginner's Guide
LaTeX Beginner's Guide

LaTeX is a high-quality open source typesetting software that produces professional prints and PDF files. However, as LaTeX is a powerful and complex tool, getting started can be intimidating. There is no official support and certain aspects such as layout modifications can seem rather complicated. It may seem more straightforward to use Word...

Financial & Managerial Accounting (3rd Edition)
Financial & Managerial Accounting (3rd Edition)

With its tried-and-true framework and respected author team, Horngren/Harrison/Oliver’s Financial & Managerial Accounting is the trusted choice for instructors and students of Principles of Accounting.

 

Accounting and the Business...

Computer Networks, Fifth Edition: A Systems Approach (The Morgan Kaufmann Series in Networking)
Computer Networks, Fifth Edition: A Systems Approach (The Morgan Kaufmann Series in Networking)
Once again, this now-classic textbook has been revised to keep it up-to-date with our evolving field. While the Internet and its protocols now dominate networking everywhere, we see continued evolution in the technology used to support the Internet, with switching at “layer 2” providing rich functionality and...
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