 Marketing Insights from A to Z: 80 Concepts Every Manager Needs to KnowPraise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z
"There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago."
–Tom Peters, author of In Search of Excellence and... | | Teach Yourself VISUALLY Flash CS4 ProfessionalAre you a visual learner? Do you prefer instructions that show you how to do something — and skip the long-winded explanations? If so, then this book is for you. Open it up and you'll find clear, step-by-step screen shots that show you how to tackle more than 135 Flash CS4 Professional tasks. Each task-based spread covers a single... | | The War on Cancer: An Anatomy of Failure, A Blueprint for the Future
After reviewing the history of cancer and its impact on the population, Dr. Faguet exposes the antiquated notions that have driven cancer drug development, documents the stagnation in treatment outcomes despite major advances in cancer genomics and growing NCI budgets, and identifies the multiple factors that sustain the status quo. He shows... |
