Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns

Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns, 9780814472194 (0814472192), AMACOM, 2004

Without a great marketing plan, even the world’s best product will sit on the shelves. Powerhouse Marketing Plans gives you the tools you need to create a dynamic and successful campaign, showing you how to drive the sales of your products in the stratosphere using the same proven strategies of well-known companies who’ve done it right.

Demonstrating how to maximize market research initiatives such as phone surveys, ethnographic studies, focus groups, online surveys, trade research, and more, Powerhouse Marketing Plans identifies the common characteristics of the techniques used by leading companies, including Energizer, L’eggs, Philips, Gel Tech (Zicam) and others. Featuring real-life marketing plans you can adapt for your own organization, and packed with fascinating examples and insightful analysis, this is a book that will help you energize your marketing plans and generate powerhouse profits.

About the Author

Winslow “Bud” Johnson is President of the Stamford Marketing Group, a consulting firm that specializes in the development and evaluation of marketing plans, and whose clients include fortune 500 companies such as AT&T, ExxonMobil, Johnson & Johnson, and H.J. Heinz.

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