The Art of Creative Thinking: How to Be Innovative and Develop Great Ideas

The Art of Creative Thinking: How to Be Innovative and Develop Great Ideas, 9780749447991 (0749447990), Kogan Page, 2007

"The Art of Creative Thinking provides clear, practical guidelines for developing the reader's powers as a creative thinker." Voluntary Sector Magazine "The Art of Creative Thinking is an interesting and highly readable book." Management today "Will excite every intelligent reader and is thought-provoking and well-written." Professional Manager "This book will excite every intelligent reader and is both thought-provoking and well written." Professional Manager, Nov 2007

New ideas help businesses gain an advantage over their rivals. Employees who generate these new ideas -- who practice the art of creative thinking -- are one of a company's greatest assets. The Art of Creative Thinking shows the reader practical ways of becoming a more creative thinker. Each succinct chapter is built around one core idea which is then developed and illustrated. End-of-chapter key points summarize the main points. The Art of Creative Thinking shows you how to: develop your understanding of the creative process; overcome barriers to creating new ideas; broaden your vision; build on new ideas; develop a creative attitude; become more confident as a creative thinker.

About the Author

John Adair is widely acknowledged as one of the most significant influences on management and leadership development in the world. He studied history at Cambridge University and holds higher degrees from the Universities of Oxford and London. He became the world's first Professor of Leadership Studies at the University of Surrey and is internationally known as a consultant. He is the author of many respected books on management and leadership.

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