Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...

This book provides detailed recipes that describe how to use the features of Cassandra and improve its performance. Recipes cover topics ranging from setting up Cassandra...

Publish actionable business reports across your enterprise using BusinessObjects XI and the detailed information contained in this one-stop resource. BusinessObjects XI: The Complete Reference explains, step-by-step, how to design...

PROGRAMMING WITH MICROSOFT VISUAL BASIC 2012, 6E by best-selling author Diane Zak is the ideal choice for your introduction to programming. Readers learn to master the basics of effective programming as they work through a wealth of hands-on applications in this book's engaging real-world setting. Numerous learning features address...

Effective Software Testing explores fifty critically important best practices, pitfalls, and solutions. Gleaned from the author's extensive practical experience, these concrete items will enable quality assurance professionals and test managers to immediately enhance their understanding and skills, avoid costly...