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Connective Selling : The Secrets of Winning 'Big  Ticket' Sales
Connective Selling : The Secrets of Winning 'Big Ticket' Sales

Today’s corporate decision makers are more sophisticated buyers than ever before. Whilst most love to buy, all hate being ‘sold to’. They are no longer willing to be pushed, pressurized or otherwise badgered into making a decision to buy what you are offering. Indeed, the harder you push, the more likely it is that they will...

Marketing Across Cultures (Culture for Business Series)
Marketing Across Cultures (Culture for Business Series)
The authors of this text show how we can understand different markets and customer needs in a wide range of cultural contexts. They also show that culture is the dominant factor that pervades all relationships and behaviors.

The marketing process is beset by dilemmas. Traditional theories about marketing break down when organizations are...

Management Development (Training & Development)
Management Development (Training & Development)
ExpressExec is a completely up-to-date resource of current business
practice, accessible in a number of ways – anytime, anyplace,
anywhere. ExpressExec combines best practice cases, key ideas, action
points, glossaries, further reading, and resources.

Each module contains 10 individual titles that cover all the
...
The Atomic Corporation: Rational Proposals for Uncertain Times
The Atomic Corporation: Rational Proposals for Uncertain Times

In Atomic the authors' revolutionary theory is put to the test. Looking across all sectors of business, including retail banking, financial services, telecommunications, IT and consultancy, carbon-based corporations (oil and gas companies), and consumer products companies, Camrass and Farncombe discover some real eye-openers, including...

E-Training and Development (Training & Development)
E-Training and Development (Training & Development)
ExpressExec is a completely up-to-date resource of current business practice, accessible in a number of ways – anytime, anyplace, anywhere. ExpressExec combines best practice cases, key ideas, action points, glossaries, further reading, and resources.

Each module contains 10 individual titles that cover all the key aspects of
...
Start: How to get your business underway
Start: How to get your business underway
Thanks for picking up this book. You are obviously in the mood for change, and you have already admitted to yourself that you might need a bit of help. That’s two massive steps already. People set up businesses when they get fed up with the way other companies do things, or if they have a brilliant idea, or if they...
Sales Therapy: Effective Selling for the Small Business Owner
Sales Therapy: Effective Selling for the Small Business Owner

If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count.

Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So...

How To Talk To Absolutely Anyone: Confident Communication in Every Situation
How To Talk To Absolutely Anyone: Confident Communication in Every Situation

Be a people magnet!

Improving your people skills and becoming a people-person is a surefire route to success, happiness, and confidence. Weíve all looked enviously across the room at that person who seems to effortlessly interact with everyone – humorous, confident and well liked. That person is confident with...

The Complete CEO: The Executive's Guide to Consistent Peak Performance
The Complete CEO: The Executive's Guide to Consistent Peak Performance

Business success comes neither easily nor quickly. What is needed is a practical guide to achieving peak performance recognising your starting point and telling you what is required to achieve your goals. The Complete CEO does exactly this by providing a comprehensive framework against which any business leader can assess their strengths and...

Entrepreneur Revolution: How to develop your entrepreneurial mindset and start a business that works
Entrepreneur Revolution: How to develop your entrepreneurial mindset and start a business that works

NOW IS THE AGE OF THE ENTREPRENEUR – DON’T GET LEFT BEHIND

The world is embarking on a new age. The age of the entrepreneur, the agile small business owner, the flexible innovator. The days of the industrial age are over. It’s time to break free from the industrial revolution mind-set, quit working so hard,...

The Game Plan: Your Guide to Mental Toughness at Work
The Game Plan: Your Guide to Mental Toughness at Work

"Steve Bull is a true expert in his field. Anyone interested in winning will profit from his experience and knowledge."
—Andrew 'Freddie' Flintoff

"Steve Bull’s ideas and techniques will equip anyone in business with a game plan for acquiring the winning edge."
—From the
...

Emotional Intelligence Pocketbook: Little Exercises for an Intuitive Life
Emotional Intelligence Pocketbook: Little Exercises for an Intuitive Life

A practical "how-to" guide to changing the way you think about your emotions

Bestselling personal development author Gill Hasson is back with this pocket sized guide to dealing with your emotions. Learn how to understand yourself and those around you with practical tips and tricks that will help you be more...

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