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Think Strategically
Thinking is what sets human beings apart from the rest of the animal
kingdom. And thinking is what distinguishes each individual human from
all the others. We think differently, and that makes us different people,
because it also makes us do things in a host of different ways. Companies
differ too, due to the fact that they think... | | | | Naked Screenwriting
LEW: What is a screenwriter? Somewhere between the pulsating
pentameters of a poet and the humdrum hindsight of a historian, there
lives a curious and wondrous creature known as a screenwriter.
Working screenwriters can be found at Vegas, the racetrack, the tennis
courts, their favorite bars; nonworking screenwriters, same or at... |
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Handbook of Language and Social Interaction (LEA's Communication Series)Language and Social Interaction is an interdisciplinary approach to studying the everyday
practices and details that make up the complexities and multifunctionality of human
communication. This area has reached a level of maturity that calls for a handbook specific
to its concerns. That maturity is noticeable in a distinctive body of... | | | | Consumer Behavior For Dummies (Business & Personal Finance)Consumer behavior is way more than just a guessing game; it’s crucial to a successful marketing plan. A clear understanding of the consumer usually makes the difference between companies that succeed and those that fail. By understanding the behaviors of consumers, you can make more informed business decisions; these decisions alone can raise... |
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